A 105-year-old woman who loves bacon has gone viral. Pearl Cantrell, apparently eats bacon for every meal, and even tries to convince her family and friends to eat more.

Naturally, Oscar Mayer saw an opportunity to use her as something of a mascot for its bacon products, and gave her a ride in the Oscar Mayer Weinermobile. From WIVB.com:

“We’ve seen a lot of stories on the road, but nothing quite like this one. So we’re excited to be here,” said Abraham Luna, a “hotdogger” for Oscar Mayer. “We know she’s an inspiration. Pearl is an inspiration for the community and her friends and family.”

Hitting the streets of her hometown of Richland Springs, Pearl is riding “shot-bun” in the Wienermobile, waiving to several generations of people that she’s seen grow up throughout the years.

I’m not sure what weiners have to do with bacon, but anything for the brand, I guess. Oscar Mayer has of course been hitting social media promoting the whole thing:

Even before that, Oscar Mayer was running old people-related meat marketing campaigns. In fact, just less than a week ago, the company tweeted out this “#TransparentGrandpa” video:

Grandpas and deli fresh ham.

I guess we know which demographic Oscar Mayer is focusing on these days.