WWE has pushed Twitter on it's fans in the past several years so hard, that things have finally paid off. Twitter has been a huge source of connecting with the "WWE Universe" with characters like John Cena, and Zach Ryder able to reach out their fans, and making the weekly story lines between the WWE Superstars more believable when they have beefs on Twitter. During live episodes of Monday Night Raw on USA, the WWE consistently has 3-4 of the trending topics, from #BootsToAsses to #CenaSucks.
The push for the Stamford, Connecticut company is moving beyond Twitter and is going to the likes of YouTube, Face Book, and WWE.com for what is the companies man draw, Wrestlemania. This years contest in Miami, Florida features matchups like Dwayne "The Rock" Johnson vs. John Cena, C.M. Punk vs. Chris Jericho for the WWE Championship, Sheamus vs. Daniel Bryant for the World Heavyweight Championship and The Undertaker vs. Triple H in a Hell In A Cell match.
The festivities to make it the "Social Media Event Of The Year" include:
WRESTLEMANIA INTERACTIVE PRESS CONFERENCE
To kick off WrestleMania Week, the WrestleMania press conference at the Eden Rock Hotel will live stream on YouTube, Facebook and WWE.com on Wednesday, March 28, at 2:30 p.m. ET. The press conference will take live fan questions via Twitter, allowing online participants to get the scoop from the WWE Superstars in attendance.
PEREZHILTON.COM RED CARPET COVERAGE
WWE Divas will bring fans along for all the WrestleMania festivities as they happen, providing exclusive coverage for PerezHilton.com, including tweets and photos from the WrestleMania VIP Party on Thursday, March 29 and the WWE Hall of Fame Induction Ceremony on Saturday, March 31.
MIKE TYSON: WWE SOCIAL MEDIA AMBASSADOR
This year’s celebrity WWE Hall of Fame honoree, Mike Tyson (@MikeTyson), will be tweeting live from key events, including the WWE Hall of Fame Induction Ceremony, WrestleMania Axxess and WrestleMania XXVIII. Exclusive videos, photos and articles of Tyson participating in WrestleMania events will be uploaded to YouTube and WWE.com.
TWITTER FACE-OFF: THE ROCK VS. JOHN CENA
WWE will also involve fans, celebrities and WWE Legends in a Twitter hashtag battle over who will win the WrestleMania main event featuring The Rock vs. John Cena, utilizing the respective hashtags: #TeamBringIt vs. #Cenation. WWE Superstars will also be tweeting throughout WrestleMania, letting fans in on all the action backstage.
EXCLUSIVE YOUTUBE VIDEOS
On Friday, March 30, WWE will post exclusive WrestleMania videos on YouTube’s home page. The series will feature WWE Superstars The Rock, John Cena, Triple H, Undertaker, CM Punk and Chris Jericho. WWE Superstar Santino Marella will also film his popular YouTube show, Santino’s Foreign Exchange, at WrestleMania Axxess.
The WWE is also running a contest to win one of 100 pairs of tickets and an all expense paid vacation to next years Wrestlemania at MetLife Stadium on Sunday, April 7, 2013 by texting from their phones or entering online at WWE.com during WrestleMania.