US Search Market: Google Down, Bing and Yahoo Up

Bing-Powered Search Accounts For 28.99% Of Market

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Experian Hitwise released its search market share numbers for the four weeks ending August 27.

Key findings are as follows:

  • Google accounted for 65.09% of all U.S. searches conducted in the four weeks ending August 27, 2011.
  • Bing-powered search comprised 28.99% of searches for the month
  • Yahoo! Search and Bing receiving 15.89 percent and 13.10 percent, respectively.
  • The remaining 64 search engines in the Hitwise Search Engine Analysis report accounted for 5.92 percent of U.S. searches.

That last point really drives home just how hard it is to compete in the search market in the U.S. 64 engines together make up less than 6% and the top three are really the top 2 (I assume if you’re reading this, you’re familiar with the Yahoo/Bing deal).

Hitwise search data

Google is down by a percent, Bing-powered search is up by 3%. Yahoo specifically is up 5% and Bing specifically is up 1%.

Another interesting finding is that longer search queries, classified as those averaging five to eight words or more, increased by 3% month-to-month.

Hitwise search data

I wonder if the increase in longer search queries is a testament to people getting better at searching or the search engines not delivering as well on the shorter ones.

US Search Market: Google Down, Bing and Yahoo Up
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  • http://www.lmpmaps.com mike adams

    Maybe people are learning more about how to search?

  • http://www.get-paid-to.us GET Paid to

    Yes i believe it is mostly that people are learning how to search better.The new generation is more efficent at searching.
    Link text

  • http://xn--e-hs8cp4s.com 英語勉強法

    does bing’s number count searches from fb?

  • http://electricrazor-reviews.org Electric Razor Reviews

    Second table’s month on month percentage changes don’t look correct.

  • http://dehumidifierreviews.us Dehumidifier Reviews

    I also agree that the second table appears to be incorrect; at least the way it should be interpreted.
    Where it shows -2% it should show +2%, and all the rest should show minus %.

  • http://chandrawijaya.com Chandra Wijaya

    Seems like peoples now tends to use more than 3 words to do searching.
    I also do the same thing as it will give me more accurate result.

  • http://www.lolme.org LoL

    I am also using few words for searching rather then one, but when this search term is not to much in use, i am using one, ofcourse.

  • http://www.deltastock.com Pit

    It is well known that Bing is a fast developing search engine and soon, we’ll start optimizing for Bing as we do for Google. However, those statistics are for the US. Does anybody know, are there such statistics for the EU or Asia?

  • steve

    somethings to keep in mind:

    – People using windows explorer browser had their default search changed to bing in an “update”

    -Hotmail search is now through bing (that will grossly inflate the “bing powered search”)

    -Windows smart phones ONLY have bing search on them out of the box.

    -New windows computers have bing as default.

    Also, when microsoft was first pushing bing, they used “parked” website redirecting of Google searches.
    I have gotten better at spotting and avoiding those parasite “parked” websites.
    These are probably a big reason people use multiple words in searches now. Results that match perfectly exactly what you typed for search terms are usually these leech sites.

    An interesting survey would be How many Firefox users actually chose bing as a search engine?

    In other words, how much bing searching is done by consumer CHOICE?

    Personally, because of the bad taste in my mouth from microsoft and bing, If I end up on a website that is “Bing powered”… I leave.

    The only way I would stay is if they were the ONLY website and I really needed to know what ever is on that site.

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