Twitter Helps Man Sell Home For $135,000 Above Asking Price

    February 22, 2012
    Lee Hester
    Comments are off for this post.

A tech-savvy Melbourne homeowner used social media to go all out in selling his home and was rewarded with $135,000 above his asking price. Not bad for a little extra work around the house. Real Estate agents, neighbors and most everyone in general is impressed with the 33% increase Kurt Opray received above median home sales for his Northcote neighborhood.

Does this mean Real Estate prices are on the rise? Not necessarily. What it does show is that when a seller includes social media in the process of marketing their home, the extra effort is proving to be very fiscally rewarding and well worth it. The Real Estate agent, Rob Elsom of Hocking Stuart Northcote, hired by this homeowner was blown away when 80 people (30% more than expected) showed up for the auction.

So what did Kurt do to get so much for his home? In tandem with his Real Estate firm and a website, he employed the use of free, easy to use online tools available to everyone. He set up a Twitter account and used it to promote his auction and feed traffic to his blog about the property. He created his blog in WordPress, posted his photos on Picasa and hosted videos on YouTube.

Amazing Northcote house for sale by auction Feb 11 2012. Visit http://t.co/Iaz4qKEb for pics & owners blog. 44 days ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Homeowners know their properties better than anyone and can share the interesting, emotional stories and details through social media to engage and excite potential buyers. This added value can help turn a property into a home and take the seller all the way to the bank.

  • http://www.mountelizaunit.com.au/ Cheryl Lees

    I’m now doing a similar thing to help my real estate agents sell my home unit in Mount Eliza. See http://www.mountelizaunit.com.au

    We’ve only been doing it for the last week, but have had encouraging results already. Today’s open for inspection had three times the number of groups through as earlier ones.

    Social media done right will help real estate agents sell for their clients. But the danger is that most agents will do a very ordinary job of it and turn people away. And that could ruin it for everyone.

  • chris hornsby

    wow this is really intresting. i think i’ll look more into this regarding pushing real estate on social mediahttp://homes-pittsburgh.com

  • chris hornsby
  • http://indigopmg.com Daniel Joseph

    Wow…just as I thought. I knew social media can play a huge role in selling homes. All it took was a quick Google search to find out. I’m about to set up a similar campaign for a client of mine. It definitely is promising! Thanks Lee for this awesome article!