Google has acquired deals aggregation service TheDealMap for an undisclosed sum.
The company claims to have over 2 million users for its branded mobile, web, social and email products, a million Android/iPhone mobile installs, and 85 million monthly visitors to its DealExchange distribution network.
It counts over 50 companies as commercial distribution partners, including Microsoft's Bing, CityGrid, Local.com, MerchantCircle, MyPoints, Savings.com, SuperMedia, and T-Mobile It has over 150 affiliate agreements with local and daily deal providers. Over 500 developers are taking advantage of its DealExchange API.
In a post on TheDealMap's blog, the team writes:
We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission. We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce.
For the time being, we will continue to support The Dealmap's core products and partner services. People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we’ll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we’re ready to share more about integration and transition plans, we’ll update our partners and consumers on progress and any news.
TheDealMap says it makes over 400,000 local and daily deals available each day from over 450 unique sources, adding up to $10 million in savings available each day.
Google of course launched its own deal service earlier this year with Google Offers, which is only available in a few markets thus far. Google also launched Google+, its new social network, which should be quite helpful in pushing any of its other services.
It's unclear just what Google has planned for TheDealMap so far, but it's not hard to think of a variety of scenarios, some of which might involve Place Pages and/or the upcoming brand profiles on Google+.