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The Brands that Own the Brands [Infographic]

Exploring the illusion of choice and the true meaning of big business

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This lovely illustration and web of brands that own brands was featured on reedit.com today and reveals something very interesting about our choices as a consumer or, if you will, lack of choices. It’s titled, “The Illusion of Choice”.

If you look at the brand groupings, it makes a lot of sense. Of course Nestle owns a bunch of animal feed, candy, cosmetics, and powdered food companies, they’re probably all made from the same ingredients. It’s the clothing brands that throw me. Perhaps some of the dehydrated horse meat they make the dog food with is set aside, and the best cuts are used for belts.

Regardless of how it goes down, all these brands seem to all be owned by about ten larger brands namely Kraft, Nestle, Coca-Cola, Pepsi-Co, General Mills (very fitting), Proctor & Gamble, Johnson & Johnson, Mars, and Unilever.

It’s not just our products:

If you found “brands that own brands” to be shocking, than you should also take a look this infographic on who now controls the media in this country. It seems as if their’s hundreds of media choices, but in the end it all boils down to just a handful.

In 1983, 90% of America’s media was owned and powered by over 50 companies. As of last year, the media is owned by 6 companies. Talk about the illusion of choice. GE, Time Warner, CBS, Viacom, Disney, and News Corp. are controlling everything. No wonder it’s the same thing on every channel. How can the media be impartial when all the real decisions are made by only a few people?

Perhaps that’s a narrow-minded view, but this direction we seem to be moving in doesn’t sound like it’s very good for the greater good. Maybe I’m wrong, these people who own all this stuff are probably the nicest, most caring folks out there. How else could they be so successful? I’ll leave it up to you to decide.

Twitter Reacts to The illusion of choice:

The illusion of choice in products – http://t.co/AbE01MaJ – that must have taken quite some time to assemble. 4 hours ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

“the Illusion of Choice”.. amazing http://t.co/oCKvGSxm These 10 Corporations Control Almost Everything You Buy via @BusinessInsider 18 minutes ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

The illusion of choice and numerous unhealthy products to avoid. Another reason to support good, clean, and fair food. #slowfood 23 minutes ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

the illusion of choice http://t.co/MhE9rqxb (everything is the same…or ‘from’ the same) 36 minutes ago via HootBar ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

There is no choice…[only] the illusion of choice. In this country choice is paper or plastic [We don't] choose anything ~ George Carlin 6 days ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

The Brands that Own the Brands [Infographic]
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  • http://www.navigatormm.com Navigator Multimedia

    Seeing both of these infographics for the first time here gives me a cold feeling in the pit of my stomach. For those who choose to seek critical understanding of what they receive through the media every day, outlets like the Internet can provide the opportunities to point out that something’s a bit fishy. But for those who zip through television channels with blind passivity, what can provide a wake up call?
    The infographics provide a start. The conversations, via Twitter, can spread. It’s great to see critical thought in action.
    Cheers,
    Sarah Bauer
    Navigator Multimedia

  • J

    Eye-opening, but when being so emphatic, please use the proper form of a word, i.e. “there’s” as opposed to “their’s”…in fact, it should be “there are” hundreds of media choices. Your credibility went out the window and I lost interest in the piece.

    • H

      Oh get over yourself.

  • John Wilburn

    arent ya’ll forgetting the biggest owner the gov. via the internet,and communications?

  • OhHiPeople

    It’s fun to have A&W’s as a restaurant, and as a beverage… And not owned by the same companies! :D

  • http://hola manuelconnec

    me gusta mucho como son me gustaria trabajar con ud