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Consumers’ Brand Perception Of Yahoo Is Down, But On The Rebound Consumers’ Brand Perception Of Yahoo Is Down, But On The Rebound

YouGov, which measures consumers’ perception of various brands, is reporting that brand perception of Yahoo is down considerably over the past year, and particularly since the whole NSA PRISM scandal broke. “One year after Marissa Mayer assumed the CEO title …

White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy
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The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to …

Yahoo Partners With Getty Images For Travel Image Results Yahoo Partners With Getty Images For Travel Image Results
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Yahoo announced a new update to Image Search today, which showcases scenic photos of destinations when you search for locations. When you search for a place or country, Yahoo will show Getty Images from that location. “This partnership allows us …

Tumblr Rings NASDAQ Opening Bell To Celebrate Yahoo Acquisition Tumblr Rings NASDAQ Opening Bell To Celebrate Yahoo Acquisition

Sure, Yahoo acquiring Tumblr seems like pretty old news at this point, but the two joined companies are still celebrating. They commemorated the event this morning in New York with Tumblr CEO David Karp ringing the NASDAQ Stock Market opening …

Yahoo Mail Still Frustrates Users A Month After Switch Yahoo Mail Still Frustrates Users A Month After Switch
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Last month, Yahoo finally killed Yahoo Mail Classic, about six months after launching a major redesign for Yahoo Mail. During most of the first half of the year, users still had the option to use the old version, but starting …

Yahoo Mail Adds Multiple Account Support To iOS, Windows Apps Yahoo Mail Adds Multiple Account Support To iOS, Windows Apps
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Yahoo announced today that it is making it possible for Yahoo Mail users to access all of their Yahoo Mail accounts from the Yahoo Mail apps for iOS and Windows 8, joining the existing functionality in the Android app. So, …

Dropbox Hits 175 Million Users, Launches New Developer Tools, Yahoo Mail Integration For Android Dropbox Hits 175 Million Users, Launches New Developer Tools, Yahoo Mail Integration For Android
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Dropbox kicked off its first ever developer conference today. The company took the opportunity to reveal that it now has 175 million users, and over a billion files synced every day. According to TechCrunch, Dropbox only had 100 million users …

Yahoo Acquires Xobni To Improve Yahoo Messenger Yahoo Acquires Xobni To Improve Yahoo Messenger
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Yahoo is confirming all kinds of acquisition rumors this week. Well, at least two. Yesterday, it was Qwiki, which the company acquired for somewhere around $50 million, according to one report. Today, Yahoo has officially announced its acquisition of Xobni, …

Yahoo Officially Acquires Qwiki Yahoo Officially Acquires Qwiki

A couple weeks ago, reports came out that Yahoo was close to a deal to acquire Qwiki. Now, it’s official. A Yahoo spokesperson tells WebProNews, “Today we acquired Qwiki, an app that turns pictures and videos on your iPhone into …

Yahoo Partners With Academy Of Television Arts & Sciences On Emmy Coverage Yahoo Partners With Academy Of Television Arts & Sciences On Emmy Coverage

The Academy of Television Arts & Sciences announced today that Yahoo will be its official digital partner for red carpet and behind-the-scenes content surrounding the 65th Primetime Emmy Awards. “Yahoo! is the Television Academy‚Äôs official online destination to live stream …

Yahoo Acquires Bignoggins, Will Integrate Into Yahoo Fantasy Yahoo Acquires Bignoggins, Will Integrate Into Yahoo Fantasy

Yahoo just announced that it has acquired Bignoggins Productions, makers of a mobile fantasy app that lets users manage football, basketball, baseball and hockey fantasy teams from their smartphones. “We will integrate the Bignoggins technology into our Yahoo! Fantasy experience …

Yahoo Kills AltaVista, Axis, WebPlayer, Browser Plus, Downloads & More Yahoo Kills AltaVista, Axis, WebPlayer, Browser Plus, Downloads & More
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Late on Friday, Yahoo announced that it is shutting down 12 products over the coming months. First on the chopping block is Axis, and it was killed on June 28th. Axis was Yahoo’s attempt at a web browser, launched early …

Yahoo Gets New Search Alerts For Web, Images & Video Yahoo Gets New Search Alerts For Web, Images & Video
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Yahoo just made a pair of announcements. One was that Yahoo Mail has some new Flickr integration. The other is that it has a new refreshed, modern Search Alerts experience. “To help you find hot-off-the-press information on the things that …

Yahoo Mail Gets New Flickr Integration Yahoo Mail Gets New Flickr Integration
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For those of you still getting adjusted to the new Yahoo Mail, Yahoo has a new feature for you, and it utilizes Fllickr, another product Yahoo recently redesigned. The new integration lets users share individual photos or sets right from …

Yahoo News Gets A Redesign To Go With New Homepage Yahoo News Gets A Redesign To Go With New Homepage
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Yahoo continues to push out redesigns of its major properties. In recent months, we’ve seen the company release new versions of its homepage, search results page and Yahoo Mail Now, it’s Yahoo News’ turn. “Just like with the new Yahoo! …

FTC Updates Search Engine Ad Disclosure Guidelines FTC Updates Search Engine Ad Disclosure Guidelines

The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results. Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago …

Arrested Development Season 5 Is In Demand (If Search Data Is Any Indication) Arrested Development Season 5 Is In Demand (If Search Data Is Any Indication)
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As we reported earlier, Yahoo shared some interesting data about search trends related to Arrested Development, the cult hit show that Netflix resurrected from the dead with a fourth season, which debuted last month. Searches for “arrested development 2013″ spiked …

Arrested Development 2013: Is Netflix Making Mae Whitman A Household Name? [Her?] Arrested Development 2013: Is Netflix Making Mae Whitman A Household Name? [Her?]
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Yahoo has shared some interesting data about search trends related to Arrested Development. As you probably know, Netflix launched the long-anticipated season 4 of the show last month. According to the company, searches for “arrested development 2013″ spiked 279% in …

Even After Yahoo Defends Itself, Security Expert Still Calls Email Address Plan ‘Trash’ Even After Yahoo Defends Itself, Security Expert Still Calls Email Address Plan ‘Trash’
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Yahoo has raised a pretty good amount of concern regarding account security with a recently announced move to shut down inactive Yahoo IDs and email addresses and give them to other users that desire them. As previously reported, security experts …

Yahoo Is A Founding Partner For 49ers’ Levi’s Stadium Yahoo Is A Founding Partner For 49ers’ Levi’s Stadium

Yahoo announced today that it will be a founding partner for Levi’s Stadium, the future home of the San Francisco 49ers. Yahoo will also be the exclusive sports content, social networking and photo/video sharing partner for the team. “That means …

The Yahoo/Tumblr Deal Is Now Officially Official The Yahoo/Tumblr Deal Is Now Officially Official

Yahoo has just announced that they have completed the acquisition of popular blogging platform Tumblr – a deal that was set into motion back in May. Yahoo reportedly payed $1.1 billion for Tumblr, in cash. For a comparison, that’s just …