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All Posts Tagged Tag: ‘Yahoo’

Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for advertisers,” a Yahoo spokesperson tells WebProNews. “With half of our monthly active users coming to Yahoo on a mobile device, …

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Yahoo Appears To Be Testing Its Own Version Of Knowledge Graph

Yahoo appears to be testing a new type of search results that resemble Google’s Knowledge Graph and Bing’s version of that. The test was spotted by All Google Testing (via Search Engine Land), which shared this look: Here’s what it looks like for a search for “Apple,” followed by Google’s and Bing’s results for the same query for comparison: As …

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Businesses Frustrated With Yelp Reviews On Yahoo

Yelp has been in the headlines as business owners have been complaining. You’re shocked, right? This seems to be a narrative that the company just can’t shake. One of the big topics this week has been about a deal Yelp made with Yahoo, which saw the search engine replace its own local reviews with Yelp’s. This has not gone over …

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Schema.org Enters Its ‘Next Chapter’

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced the introduction of vocabulary to let sites describe actions they enable and how said actions can be invoked. “When we …

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Should Apple Replace Google Search With Yahoo On iPhones And iPads?

Rumor has it that Yahoo is focused on trying to convince Apple to switch the default search experience on iOS to Yahoo rather than Google. Would you like to see this happen? Let us know in the comments. Kara Swisher at Re/code, who frequently reports on chatter from within Yahoo, has sources who say CEO Marissa Mayer and SVP of …

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Yahoo Earnings Released, Revenue Up 1%

Yahoo just released its earnings report for the first quarter, slightly beating Wall Street estimates. GAAP revenue was up 1% year-over-year, as was revenue ex-TAC. GAAP search revenue was up 5% year-over-year at $445 million with search revenue ex-TAC at $444 million, up 9% year-over-year. Paid clicks were up 6% year-over-year, and PPC increased about 8%. CEO Marissa Mayer said, …

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Bobbi Brown Cosmetics Mogul Named Yahoo Beauty Editor-in-Chief

 Bobbi Brown will take over as Editor-in-Chief of Yahoo Beauty, the makeup mogul announced Wednesday on her blog, Everything Bobbi. Brown, the Founder and COO of Bobbi Brown Cosmetics, said in the statement that Yahoo had been working over the past several months to put together an “all-star editorial team,” which includes Katie Couric, Virginia Heffernan, Matt Bai, and David …

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Microsoft And Yahoo Both Said To Be Working On New Original TV Shows

Two reports are circulating this morning indicating that Microsoft and Yahoo are both working (separately) on new original television shows that would follow the high-quality series trend set by Netflix and followed by Amazon and others. Bloomberg is reporting that Microsoft’s Xbox TV studio plans to roll out new shows in June with a total of six series lined up. …

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Yahoo Explains How It’s Making All Its Properties More Secure

Last fall, Yahoo announced that it would turn on SSL/HTTPS encryption for Yahoo Mail this year, which it did in January. The following month, they added it to Tumblr. Yahoo has now posted an update on its ongoing encryption efforts. It says that traffic moving between the company’s data centers is now full encrypted as of March 31st. In addition …

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Yahoo Brings Brands’ Images To Life With New Motion Ads

Yahoo has a new ad format, which “brings images to life”. it’s called Yahoo Motion Ads, which is fitting: Yahoo is selling the format as a way to help brands “tell more engaging stories”. You have to admit, that grilled cheese is a lot more engaging with the steam rising from the cheese. You can almost smell it. Obviously Kraft …

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Yahoo Launches Yelp Integration For Local Search

We heard last month that Yahoo and Yelp were teaming up to add local business reviews to Yahoo’s local search results. Yahoo CEO Marissa Mayer reportedly revealed the partnership in an employee meeting. These things never stay inside the company. Anyhow, both companies have now announced the partnership and integration. When Yahoo users in the U.S. look up local businesses, …

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Katie Couric Debuts As Global News Anchor For Yahoo News On Friday

Television journalist and talk show host Katie Couric’s debut with Yahoo news is scheduled for Friday. Her first guest will be the former Mayor of New York City, Michael Bloomberg. Couric was appointed as the Global Anchor for Yahoo News, and she officially announced the news to the public via a Tumblr post. Yahoo News is an affiliate of ABC …

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