Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at goo.gl. It’s called simply, Google URL Shortener. 

If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for Google Analytics to the Chrome Extension Gallery. 

comScore announced today that it has acquired Nedstat, an online analytics and optimization firm based out of Amsterdam.

The acquisition enables comScore to substantially expand its presence in Europe, with offices in the Netherlands, Belgium, the UK, France, Germany, Spain, and Sweden. The company says this will help it reach out to new clients in these markets.

Google has launched Stats for Blogger, a Blogger feature that was previously available in the experimental version of Blogger, Blogger in Draft. The feaure is fairly self-explanatory in that it provides Blogger users with stats about their blogs.

More specifically, Stats for Blogger provides stats like real-time tracking of each time your blog is viewed, and insights about your audience, such as top search keywords, countries, browsers, etc. The user interface comes with easy-to-read graphs and charts.

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Nokia announced today that it has signed an agreement to acquire Motally, a mobile analytics firm. The company provides in-app tracking and reporting, enabling developers and publishers to optimize the development of their apps.

IBM has announced that it is acquiring marketing software company Unica for about $480 million in cash. IBM says the Unica will expand its ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.

IBM has announced the closing of its acquisition of web analytics firm Coremetrics, based in San Mateo, CA. The acquisition will boost IBM’s business analytics offerings through cloud services.

Google has launched some new features for the Google Analytics API. These include support for advanced segments and 48 new metrics around goal performance, as well as goal configuration data.

If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.

Is Twitter a significant traffic source for your site? Comment here.

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week’s expansion of mobile reporting features are now available for mobile apps as well.

WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation.

Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.

Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

YouTube has released a few new features for YouTube Insight, the site’s video analytics offering. These are:

If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.

You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

TweetMeme didn’t take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.

Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.

Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.

Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.