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Web analytics Articles

Google Instant Pages Now Default in Chrome Google Instant Pages Now Default in Chrome
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You may recall, back in June when Google announced Instant Pages. The concept is that Google begins loading the page it thinks you’re most likely to click on before you even click on it. This means, in theory at least, …

Google Adds +1 Button Data to Google Analytics, Webmaster Tools Google Adds +1 Button Data to Google Analytics, Webmaster Tools
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Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site. In WMT, there is a Search Impact report, which …

Google Analytics Gets an Upgrade
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Google showed off a new version of Google Analytics at a conference in San Francisco today. While it’s not widely available yet, Google has made it available to a small group of users for testing. The company has posted a …

German Government May Fine Businesses for Using Google Analytics
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How much do you rely on web analytics? Probably a great deal, and with good reason. It’s incredibly hard to get ahead online without looking at analytics and using that information to your advantage. Many of you probably use Google Analytics for this, but what if the government threatened to fine you for doing so? 

The Uphill Battle of Building a Web Analytics Culture
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All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task.

After working with various client I have found that reasons for not using web analytics vary from company to company, some of the common ones are:

Google Makes URL Shortener Available at Goo.gl
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Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at goo.gl. It’s called simply, Google URL Shortener. 

Google Adds Analytics Support to Chrome Extensions
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If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for Google Analytics to the Chrome Extension Gallery

comScore Acquires Nedstat to Create the iPad of Analytics

comScore announced today that it has acquired Nedstat, an online analytics and optimization firm based out of Amsterdam.

The acquisition enables comScore to substantially expand its presence in Europe, with offices in the Netherlands, Belgium, the UK, France, Germany, Spain, and Sweden. The company says this will help it reach out to new clients in these markets.

Google Launches Stats for Blogger

Google has launched Stats for Blogger, a Blogger feature that was previously available in the experimental version of Blogger, Blogger in Draft. The feaure is fairly self-explanatory in that it provides Blogger users with stats about their blogs.

More specifically, Stats for Blogger provides stats like real-time tracking of each time your blog is viewed, and insights about your audience, such as top search keywords, countries, browsers, etc. The user interface comes with easy-to-read graphs and charts.

Measuring Social Media Effectiveness May Have Just Gotten Easier
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Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Nokia to Acquire Mobile Analytics Firm Motally

Nokia announced today that it has signed an agreement to acquire Motally, a mobile analytics firm. The company provides in-app tracking and reporting, enabling developers and publishers to optimize the development of their apps.

IBM Acquires Marketing Software Player Unica for $480 Million
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IBM has announced that it is acquiring marketing software company Unica for about $480 million in cash. IBM says the Unica will expand its ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.

IBM Closes Coremetrics Acquisition

IBM has announced the closing of its acquisition of web analytics firm Coremetrics, based in San Mateo, CA. The acquisition will boost IBM’s business analytics offerings through cloud services.

Google Analytics API Gets New Features

Google has launched some new features for the Google Analytics API. These include support for advanced segments and 48 new metrics around goal performance, as well as goal configuration data.

You May Get More Traffic from Twitter Than You Realize
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If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.

Is Twitter a significant traffic source for your site? Comment here.

Google Launches Analytics for Mobile Apps

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week’s expansion of mobile reporting features are now available for mobile apps as well.

Correcting Your Web Analytics Mistakes
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WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation.

Google Analytics Gets a Bunch of New Features
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Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.

Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Adobe Seeks to Expand its Analytics Horizons
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Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

Deeper Analytics for YouTube Videos
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YouTube has released a few new features for YouTube Insight, the site’s video analytics offering. These are: