WebProNews

Everybody's a Critic

For years now, the blog has been viewed as a necessary evil from a PR perspective and a direct channel for bad news traveling at light speed. That’s a fair assessment, but the Internet should be viewed as a boon to another aspect of business: quality control. It used to be there were official critics and official criticisms were published in print, read by subset of subscribers to a specific publication. Now, critics are pretty much everywhere and can publish anywhere, any time.