All Posts Tagged Tag: ‘Viral Campaigns’

Will Sacha Baron Cohen’s Dictator Crash The Oscars?

UPDATE: Has Sacha Baron Cohen been banned from the Oscars? ORIGINAL ARTICLE: Sacha Baron Cohen’s new film, The Dictator, is “the heroic story of a dictator who risks his life to ensure that democracy would never come to the country he so lovingly oppressed.” If you’ve seen the trailer, you know that it’s probably going to be a wild and …

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JK Rowling’s New Harry Potter Site Pottermore Boasts Upcoming Announcement

Harry Potter-mania has to be the the most long-lived hysteria that I’ve ever lived through. Since the publication of the first book, through the movies, and up till now, fans of the series remain thrilled with any new development in the world of Hogwarts. Take for instance the bestseller status of a tiny collection of companion material know as “The …

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Can You Get Into The World’s Most Exclusive Website?

If being turned away at the door of the most exclusive clubs in real life isn’t enough, now you can feel the same shame and envy on the internet! Head on over to and try to get in the door. Spoiler alert: You probably can’t. That’s because to even get in the door of the swanky looking alley entrance, …

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The Dark Knight Rises Begins Its Viral Campaign on Twitter

Since the reveal of the late Heath Ledger as the Joker, Christopher Nolan and Warner Brothers Pictures have made liberal use of the Internet and the viral nature it contains for the Batman films. Whether it was scavenger hunts that revealed new content or to mailing fictional copies of The Gotham Times, viral marketing was a huge part of the …

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SES New York: Igniting Viral Campaigns

At the SES New York Session "Igniting Viral Campaigns" Bill Hanekamp, CEO, The Well talked about what to do to start a viral campaign.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

Hanekamp said to give something to people that they can talk about. Build a microsite with content that entertains, is relevant, timely and exclusive. Get people to engage and get them involved.

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SES Chicago: Igniting Viral Campaigns

This week WebProNews is at SES Chicago covering the conference. Stay here for all your SES coverage.

In the session "Igniting Viral Campaigns" Bill Hanekamp, CEO of The Well got things started by saying, "I get really nervous in front of SEO people, because I’m a marketing guy."

He said the content you provide should be:
1. Entertaining
2. Relevant
3. Timely
4. Exclusive

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