All Posts Tagged Tag: ‘Tracking’
Here’s the thing: We all know that Google knows everything about us – and of course that includes where you are and where you’ve been. But seeing all of that tracking in a neat little timeline is a tad disconcerting. A little bit neat and possibly useful, but pretty damn weird as well. Google has just launched a new feature …
Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new insights about ads. As Google notes, with current destination URLs, you have to update the entire thing whenever you want …
We brought you word earlier this month that Sen. Al Franken was trying his hand at passing a privacy bill again. The Location Privacy Protection Act would require any and all app makers to request permission to track users before being able to do so. His first attempt at passage in 2011 failed, but it’s looking a bit more optimistic …
Sometimes people actually wish everything they did was tracked online. That may be a hard concept for some to swallow, but surely you’ve encountered an experience where you ran across some piece of online content, but then want to see it again, days later, only to realize that you can’t find it. You can’t remember where you saw it, and …
Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and update their own tags anytime. It’s not limited to Google-specific tags. It includes asynchronous tag loading, so “tags can fire …
If you simply can’t get enough targeted advertising into your life, IBM’s new augmented reality mobile shopping app is probably for you. IBM research scientists today announced the app, which will allow customers to scan store shelves with their smartphone to receive coupons and recommendations on the spot. It’s the modern version of the grocery store card. IBM envisions customers …
Last week, Google launched Google Consumer Surveys. These were designed both as a way for publishers to potentially make a bit of revenue, as well as a way to easily and cheaply collect market research. So far, at least Googlers themselves are running some interesting surveys. We already reported on one Matt Cutts ran, finding that only one in five …
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so. This is the unequivocal opening statement from Apple’s official release this morning. This marks the first official response from the company since the iPhone tracking location data snafu. Of course by now you know that last week two …
Part XVII of the Apple Location Tracking Saga: Or, the one where Steve Jobs maybe responds. Senators, representatives, state officials and entire foreign countries have all requested a response from Apple regarding the involuntary logging of location data in iOS devices. And according to MacRumors, Apple’s Steve Jobs has broken his silence to a random, unnamed MacRumors reader. Here’s the …
The online marketing industry has been shaken by a new report from the Federal Trade Commission (FTC). The FTC has issued the proposal of a framework for balancing consumer privacy and innovation online. The proposal includes a "do not track" mechanism, which the FTC says would likely be a persistent setting on consumers’ browsers, so consumers can choose whether to allow the collection of data regarding their online searching and browsing activities.
An important element (read: selling point) of Internet marketing is the ability to know more about consumers and their behaviors. Everything can be tracked on the Internet, for the most part, and there is obvious value to marketers and their efforts. The flip side of this ability to track people is the privacy issue and lately the US government has been raising it’s regulatory eyebrows at the online world.
While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google.
We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.
Google has begun to notify merchants using Google Checkout that Google Checkout pixel tracking was temporarily disabled from July 10 to July 18 due to an issue associated with system maintenance earlier in the month. Pixel tracking allows internet retailers to send Google Checkout conversion data to third parties. While disabled, the feature was unable to report conversions. Many online merchants have worked hard to integrate Google Checkout data with comparison shopping engines, affiliate networks, analytics vendors, third party bid management firms and others.
One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic.
There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that will grow their business.
Google’s not doing too well in China, and a variety of reasons have been given to explain this poor performance. But fact is better than conjecture, and eye tracking is a preferred (and interesting) way of obtaining insight into these matters. So Enquiro’s Gord Hotchkiss conducted a Google vs. Baidu study.
Google Maps this. Google Maps that. The service has been in the news again and again over the past few weeks, and it would be enough to make you sick – except that most of what’s happening is pretty cool. The latest development – a partnership between Google Maps and JetBlue Airways – meets the same standard.
The attention span of Internet users has been the subject of many studies, most coming to the conclusion that, on average, people only spend a few seconds on any given site. An eye tracking study from Poynter Online, however, reveals that users who go online searching for news actually spend longer amounts of time in consuming content than their offline counterparts.
AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.
I have been a published author for over seven years now and if there is one thing I can’t stand about the industry its waiting!
The most effective way of ensuring compliance with ever-emerging regulations is to institute controls at the point of contact with the physician – that is, your CRM solution in the hands of your representatives.
AOL’s MapQuest announced this week the beta release of mapping and routing technology available for free to Web developers. Called MapQuest OpenAPI, interested developers can win $1000 for their creative mapping efforts and a trip to the Where 2.0 Conference in San Jose.
In today’s competitive business climate, advertising agency clients are taking a closer look at how they purchase advertising products and services. The trends:
Many online entrepreneurs are increasingly realizing that tracking & analysing their traffic can make all the difference for their business. In simple terms, trying to market your business online without tracking your visitor is like trying to drive a car in total darkness.
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.
Who cares, as long as they visit your site, right? Wrong!
Marketing Sherpa: How to Get a Bigger Marketing Budget Approved: 5 Steps in 6 Months – Includes B-to-B Search Ad Tips.
I was listening to the Jan 14th Gilmor Gang a little while ago. This is the first time I’ve listened to the show.
In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for “ego searches”.
No one alive can deny the force of Google and how powerful it has become in the Web design and Web hosting business. Many people work for hours and hours, days and days to make sure the Web site they have is ready for Google and it’s Googlebot whenever it might come for a visit.
LinkConnector, a performance-based affiliate network, today announced new technology into the search market, Virtual Affiliate tracking.