All Posts Tagged Tag: ‘sxsw’

Mike Tyson Appears at SXSW to Promote iPhone/iPad Game

One of the main attrations at SXSW Interactive has been boxing legend Mike Tyson. He appeared for two and a half hours or so today at the event’s Screenburn arcade, to help RockLive promote a new game based on his likeness. The announcers from the boxing ring set up in the arcade built up Tyson’s pending appearance as it approached, …

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Robert Rodriguez Talks Sin City at SXSW

This is a little off the beaten online business path (the usual subject area of WebProNews), but this is SXSW. This also happens to be one of my favorite filmmakers and a great film. Robert Rodriguez took time to speak at SXSW here in his hometown of Austin, about adapting material for movies. In particular he talked about the cult …

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Pee-Wee Herman Takes SXSW

It’s hard to believe it has been so long, but in September of 2009, Pee-Wee Herman made his big comeback, and started actively using Twitter. Now, Paul Reubens (the actor who portrays Herman) has found his way to SXSW in Austin this weekend. He’s been in town promoting “The Pee-wee Herman Show on Broadway!” for HBO and hanging out with …

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Foursquare Talks Future of Locations at SXSW

Everyone is trying to figure out the answer to getting location-based services to go mainstream. SCVNGR CEO Seth Priebatsch talked about this yesterday. He thinks this  will be the decade of the gamer layer, and that looking at game mechanics can solve a lot of the world’s problems, with location-based services playing a huge role. Foursquare Community Manager Chrysanthe Tenentes …

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Google to Announce Google Circles Social Network at SXSW? No.

Update: Chris Messina tells WebProNews that Google has “nothing to announce today” and would not comment on Google Cirlces. Update 2: This seems official enough: @googlesxswGoogle at SXSWWe’re not launching any products at #SXSW but we’re doing plenty else. Join us for #H4ckers & 80s dancing today 49 minutes ago via web · powered by @socialditto Original Article: Rumor travels fast …

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SXSW: TED Opens API to Developers

TED Media Executive Producer June Cohen says TED follows a concept of “radical openness,” which is the basis for opening up the TED API. “We’re going to allow developers around the world to build their own TED apps,” she said. Cohen discussed TED’s increasing openness over the years at SXSW Interactive in Austin. She says that opening up has truly …

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SXSW – Ask Combines Q&A with the Location-Based Service

Ask announced a couple weeks ago that it would be debuting a new mobile app called Ask Around here at SXSW. WebProNews caught up with Chief Product and Technology Officer Lisa Kavanaugh to talk about it a little. “We found that search was getting sort of commoditized, and for us it was really about questions and answers, and our …

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Zynga: 40-Year-Old Moms Are the New Hardcore Gamers [SXSW]

Manny Anekal, Zynga’s Director of Brand Advertising spoke a little today at SXSW about storytelling through advertising, but emphasized just how big social gaming is. 1 in 5 Americans play lots of Zynga’s games, he says, noting that the company is changing the gaming landscape, and increasing the landscape of the overall gaming experience. In other words, people that didn’t …

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SXSW – SCVNGR CEO Aims to Solve Real Problems with Games

When you hear about location-based services, Foursquare is probably the first brand that comes to your mind. They’ve arguably made the biggest mark on the space sofar, but while Foursquare faces growing competition from big brands like Google and Facebook, it also has a lot of younger peers looking to meld the digital andphysical worlds into one. One of those …

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SXSW – Friends are the Future of Shopping

Willo O’Brien of spoke to a packed ballroom at the Hilton in Austin at SXSW Interactive. The focus – social shopping and the future of selling stuff online. Creativity has a lot to do with it, and it doesn’t take long in Austin during SXSW to realize that there’s enough creativity around to pack an entire city of paying …

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SXSW – Google Saving Drivers Time and Fuel

Google has already saved people a total of two years per day, and a whole lot of fuel, thanks to that traffic-based re-routing feature the company launched earlier this week. That is according to Google’s Marissa Mayer, who spoke today at SXSW Interactive. She also shared some other interesting stats. For example, there are over 150 million people using Google …

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Jake Gyllenhaal Talks Source Code Mission at SXSW

Here at SXSW Interactive in Austin, Summit Entertainment and Microsoft Tag launched a cross-media campaign to promote the film Source Code, called “The Source Code Mission”. WebProNews spoke with the film’s star, Jake Gyllenhaal, as well as co-star Michelle Monaghan and director Duncan Jones about the film and the campaign. The campaign connects offline and online media elements with a social, …

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SXSW – Rackspace Startup Program, Cloud 2.0 iPad App Launched

Rackspace has kicked off SXSW Interactive with the announcement of the Rackspace Startup Program and Rackspace Cloud 2.0 an app for the iPhone, iPad, and iPad Touch (the timing of which also coincides with the release of the iPad 2). The Rackspace Startup Program provides cloud resources to startups participating in programs with 500 Startups, TechStars, Y Combinator and General …

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SXSW Interactive About to Start in Austin

SXSW Interactive starts tomorrow. WebProNews reporters Abby Johnson and Chris Crum, along with videographer Cara Worick will be in Austin providing coverage from the event. Stay tuned for that in the coming days. Look for a mixture of exclusive videos and articles from the event. In the meantime, we thought we’d look at just a few of the things going …

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Foursquare Partners with American Express

Foursquare and American Express have entered into a partnership that will see card users getting discounts at stores, restaurants, etc. via Foursquare. WebProNews recently exchanged a few tweets with Foursquare CEO Dennis Crowley, following an article we posted questioning how Foursquare will continue to compete with Facebook and its Places service. You can see that exchange here. In a nutshell, …

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Foursquare CEO Has Plenty of Advice for Entrepreneurs

Foursquare CEO Dennis Crowley likes to lend advice to entrepreneurs. A quick glance at his Quora activity makes this pretty clear pretty fast. In fact, this is a perfect example of why Quora has been covered in the press so much lately, as a valuable source of content. 

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Mobile and Location Fueling the Design of Future Search

There’s no question that location is playing an increasingly great role in how people obtain and share information. We recently looked at where location fits into the SEO equation.

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Are You Blogging Within Your Fair Use Rights?

With all of the struggles and controversies surrounding the news industry these days, there is a lot of confusion out there about what falls under fair use and what doesn’t. The more savvy bloggers who have been in the game for a while usually have a better grasp on the concept, but there are still plenty of others who aren’t so well versed. After all, anyone can start a blog, and not everyone comes from a news or legal background.

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Is Your Content Getting As Much Out of YouTube as it Could Be?

YouTube still claims to be the second largest search engine in the world. Just think about that for a minute. If you produce online video and it’s not on YouTube, you’re probably missing out on a great deal of potential viewers. If you’re not producing video at all, you’re missing out a lot of searches.

Do you consider YouTube important to search marketing?
 Let us know.

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Startups Shouldn’t Necessarily Count on the Twitter Strategy

Early in the week, Twitter revealed its new "Promoted Tweets" feature, or ad platform (though the company doesn’t like calling it this), and essentially its long awaited business model. The jury is still out on how successful a business model this will be, but it’s already created a huge amount of buzz, and Twitter has grown enormously up until this point without a business model.

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Journalism Doesn’t Need Saving, Maybe Delivery Just Needs Tweaking

The state of the news industry continues to be brought up on a frequent basis. Is journalism dying? Should publications put up paywalls? Should they block search engines and news aggregators. These are all questions that continue to be brought up repeatedly.

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Did You Think Making Money Blogging Would Be Easy?

Ever since blogging became popular, people have been trying to make a living at it. A few have been successful, but many eventually give up, or if they actually do continue to blog, they aren’t making anything. In a session I attended about blogging at SXSW last month, one of the panelists asked the question, "how many of you have a blog?" Nearly everyone in the room raised their hands. Next, they asked, "how many of you are earning with your blog?" Very few people raised their hands.

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Increasing Conversions Doesn’t Come From Slowing Things Down

I probably don’t have to tell you that time is valuable, but is this something you are considering when it comes to your customers’ time?

If you run an e-commerce business, you have to consider that consumers want to spend as little time on your site as possible. That’s not to say that they don’t want to buy from you. They just want to be able to do so quickly, and the more time you make them spend on the buying process, the less likely they are to actually buy from you (remember – the competition may only be a click away).

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Reputation Management Isn’t Just About Playing Defense

Pushing your brand’s message through social media as proven to be an effective strategy for plenty of businesses. That said, it has also proven to be a way for disgruntled customers to voice their disdain for brands and products, and spread that disdain virally throughout their social circles. Businesses are often quick to step in and defend their turf (at least businesses with interest in online reputation management), and respond to criticism.

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Social Media Changes Event Planning

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.

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Tips For Conference Attendees

Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking and back to back parties. It has become the Everest of social media events, and in my fourth year of attending I realized that there are techniques for surviving a large event that I have been using and adding to each year.

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Why MapQuest Should Be Considered in Your Local Marketing Mix

I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.

As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".

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Blogging vs. Twitter: It Shouldn’t Be About the Format

In case you were wondering, Twitter is not killing blogging. No matter how many times this is said, there is still this notion out there that blogs aren’t needed when you can simply express what you’re feeling to the audience who is interested through Twitter (or Facebook or other social networks). The fact of the matter is, yes – you can do this with Twitter or Facebook, but blogs exist just the same, and the blogs and social networks frequently complement one another.

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Marketing Like Bing: The Farmville Example

There are many ways to market your business through Facebook. Some are obvious, and others not so much. One thing you can pretty much count on is that there are incredible masses of people on the social network that you can potentially reach, and in ways that will allow them not only to engage with your brand in a comfortable setting, but with other Facebook ecosystems they are already engaging with.

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A Look Back at SXSW 2010

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

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Spotify on the Future of Music Delivery

I sat in on the Future of Music Delivery Keynote interview with Spotify CEO Daniel Ek and author Eliot Van Buskirk on the last day of SXSW Interactive. Buskirk’s covered the digital media industry for ten years in various publications. This keynote was not nearly as crowded as the Evan Williams one was at the beginning, but definitely kept a lot more people hanging around through its entirety.

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Google’s Aardvark and Reasons for Social Search (from SXSW)

As you may know, Google recently acquired social search service Aardvark. I attended a panel on social search at SXSW this week, in which Max Ventilla, the service’s "Head Zookeeper" talked about not only the service, but what social search means for the industry in general.

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Is Wikipedia on the Road to Becoming the Next DMOZ? (SXSW)

There is no shortage of interesting sessions going on at SXSW Interactive in Austin, but one that was especially interesting was "Can Wikipedia Survive Popular Success and Community Decline?" – a presentation from USC Professor of Journalism Andrew Lih.

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Liveblogging: Twitter CEO Evan Williams Keynote at SXSW

We’re here at SXSW Interactive waiting for the keynote with Twitter CEO Evan Williams who will discuss "The Next Generation of Social Media." There has been some speculation that an announcement of Twitter’s ad platform could occur at this event, but that may or may not happen. We’ll see.

Either way, I’ll be liveblogging the keynote below. Please forgive the inevitable typos.

Williams will be interviewed by Umair Haque of the Havas Media Lab."

Liveblogging starts

02:00:  Still waiting…

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How the Crowd is Changing the News (SXSW)

Here at SXSW, we attended the session "CrowdControl: Changing the Face of Media or Hype?" At the end, one of the speakers asked the crowd, which they thought it was. Almost everybody responded with the former, while maybe one or two raised their hand for hype.

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Liveblogging: SXSW Keynote: Valerie Casey

I’m sitting here in Exhibit Hall 1 waiting for the keynote to begin. I will be liveblogging/paraphrasing what is discussed (please excuse the inevitable typos).

Bio from the SXSW Booklet: Valerie Casey works with start-ups, governments, and companies all over the world on challenges ranging from creating new products and services to transforming organizational processes and behaviors….She is the founder and executive director of Designers Accord.

Liveblogging starts:

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SXSW: Some Options for Making Money From Your Online Videos

At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo’s demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as:


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Microsoft Talks Google’s Privacy “Fails” at SXSW

At the keynote today at SXSW, Microsoft‘s Danah Boyd placed a lot of emphasis on Google’s privacy "fails" with Buzz.

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Liveblogging: Danah Boyd (Micosoft Research) SXSW Keynote

I’m sitting here in the exhibit hall at SXSW getting ready for the opening remarks keynote, which is getting ready to get underway. It will be delivered by Danah Boyd of Microsoft Research

Her SXSW Bio: One of the world’s foremost authorities on social networks, boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and Society.

Note: Please forgive he typos that are sure to occur in this liveblog. Also keep in mind that this is paraphrased.

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Possible Scenarios for Google in China @ SXSW

After a long morning of travel and SXSW preperation, WebProNews popped in on an interesting talk from writer and tech watcher, Kaiser Kuo (here’s his bio) about what might happen with the whole Google/China situation, which has essentially remained at a stand-still for the past two months, since Google made its famous announcement about a "new approach to China."

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Facebook Connects Users with iPhone Apps

Facebook Connect on the iPhoneOver the weekend, Facebook launched Facebook Connect for the iPhone and iPod Touch at SXSW. Developers area already taking advantage of Facebook Platform APIs to add social features to many iPhone applications.

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Vote For Your SXSW SEO Sessions

The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it’s up to the voting public to decide which sessions make it next. I’ve heard a bit of feedback from last year’s attendees on the quality of content in the search engine optimization sessions, so it will be nice to see what makes it this year.

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Twitter And The Mark Zuckerberg Interview

When I arrived 15-minutes into the now famous interview of Mark Zuckerberg, CEO of Facebook, by BusinessWeek reporter Sarah Lacy the audience had already turned (it was two days ago and it still is the #1 topic of conversation on blogs and at SXSW, which is the conference that this happened at).

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The Good And Bad Of Twitter At SXSW

If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status.  A utility is something that is always on, and essential.  To lose it would be to thrust yourself into the dark ages.  Water, electricity, gas … and Twitter.  Sound like an exaggeration? 

Not for anyone who has spent the last few days watching the incessant live twittering at SXSW.  Because not every reader is as tricked out in extreme geekdom as those at SXSW, here’s a brief description of Twitter:

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SXSW Crowd Turns On Reporter

BusinessWeek’s Sarah Lacy says she did her best interviewing Facebook CEO Mark Zuckerberg during yesterday’s SXSW keynote. The (hostile) crowd there begs to differ.

Add to the drama a quote destined for the annals of the Professional Journalism Hall of Fame, if there is such a thing, a message to the crowd from Ms. Lacy:

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As anyone who has been to SXSW (a huge music, film and interactive conference happening now in Austin, TX) knows, after you have registered for your badge, you have the chance to go downstairs to a different room where you will pick up your "big bag."  It’s the canvas bag with all the brochures, flyers, magazines, and other assorted free stuff that you get as a registrant to the event. If you are registered for the Film, Interactive and Music events, you get three of these big bags …

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No Facebook Music Details In SxSW Keynote

A keynote at SXSW Interactive with Facebook CEO Mark Zuckerman got a touch ugly when the crowd booed interviewer and BusinessWeek columnist Sarah Lacy for fawning over Zuckerman and her softball questions.

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SXSW’s Mobile Pocket Guide

Just in time for SXSW, I am really pleased to announced that Cerado has launched a handy "Unofficial Pocket Guide" that is based on the beta of Cerado Ventana. It’s a mobile-friendly SXSW widget that gives you quick access to:

– People
– Agenda
– Books that authors will be signing in the book lounge

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SXSW By The Numbers


Paste Magazine’s Caren Kelleher has taken a look at emerging trends at SXSW and found that just as the conference is receiving increasing criticism for getting too big, 20% more bands than ever before have already been accepted to official showcases.  Kelleher counts 1594 bands in 2008 vs. 1331 in 2007.

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Zuckerberg to Keynote SXSW Interactive Festival

Facebook’s Mark Zuckerberg will keynote the fifteenth annual SXSW Interactive Festival, also known as South by Southwest.

Mark Zuckerberg Facebook   Facebook

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SES – Finding Social Search

I had the opportunity to participate in a panel discussion at the Search Engine Strategies show in NY all about Social Media Optimization.  It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing. 

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Dan Rather’s Blogging “Gray Area”

CNET sat down with former CBS news anchor Dan Rather at the recent SXSW conference and got his opinion on everything from blogs to net neutrality. Considering Rather pretty much lost his job at CBS due to bloggers questioning a report on President Bush’s National Guard service record, you’d think Rather would hate bloggers. Interestingly, Rather believes there is room for bloggers as serious journalists.

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Brilliant Marketing Ideas from SxSW

Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW:

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SXSW: Community Ecology

SXSW Liveblogging: Community Ecology: Finding Balance When Working with Fan Groups

"How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success."

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SXSW: World Domination Via Collaboration

"Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it’s great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration — and who have been working on the ground level themselves."

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Twitter – Short, Sweet & Sleek

Alright, Twitter has suddenly attained the status of a notoriously popular Application. After being fueled by SXSW, everybody else is talking about Twitter including those who don’t even have a blog. Talks in the Blogosphere have spit out stats that Twitter got 1 million messages sent recently. Finally after about a year of its launch, Twitter has won.

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Vloggies Show at SXSW

Irina Slutsky has been working on something fun: The Vloggies Show. This will highlight the interesting video from around the Internet that

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SXSW Coverage

A quick directory of the flurry of SXSW posts from over the weekend.

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SXSW: The Five Most Important Startup Decisions


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SXSW: Does Exclusivity Strengthen or Dilute?

(very different kind of liveblog vs. the previous session…the wisdom of crowds session was a monologue, this session was a group of about 70 people, and the conversation was truly that, and bounced around the room…trying to capture the salient points of a fast-moving discussion…)

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SXSW: Wisdom Of Crowds

James Surowiecki, who wrote The Wisdom of Crowds, talked about the concepts in his book.

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BitTorrent Deals SXSW Music, Film Trailers

The forthcoming South by Southwest music and film conferences will deliver music compilations and movie trailers using BitTorrent’s P2P technology.

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Brits Invade US Again at SXSW

My RSS reader this morning is full of posts about SXSW, the South by Southwest Festivals and Conferences taking place in Austin, Texas, from 11-20 March.

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