The world's largest media buyer, WPP is projecting that 2008 will be a big year for online advertising around the globe, especially in Europe.A new forecast from WPP's GroupM predicts that spending on Internet advertising will surpass TV advertising in Sweden this year.Internet ad spending in the UK and Denmark are also expected to equal or surpass TV ad spending this year. If Internet spending in the UK grows at the projected 30.8% this year and TV stays steady at 1.0%, that puts them at $6.7 billion and $7 billion respectively.
I’ve seen a lot of nationalities get insulted online, and no one seems to detect and respond to those insults as quickly as the French. Now I know why: according to a new Forrester Research study, young French Internet users are more likely than just about anyone else in Europe to visit a blog.
The company's global privacy counsel had some critical things to say about proposed Swedish wiretapping legislation, but picked a strange example when comparing Sweden to other countries.
Two hours to kill as I sit here doing email and now blogging at Gate 8 in Arlanda airport, Stockholm, while I wait for my SAS flight back to Amsterdam.
Adding to the calendar of events I'll be speaking at during 2006 are two more I've agreed to take part in:
Last Friday evening, MSN took their search toolbar to the International community by releasing an updated version, which increases the amount of language support given to foreign countries.
Sweden's central bank announced today they were dropping their prime rate a half a point to 1.5% and their growth forecast right along with it. Many investors expect Europe's central bank to follow suit although they've said they have no plans too.
Last year's penetration of Cisco's network and theft of source code was only one of thousands of incidents, investigators find.
Reports about Nokia conducting a massive changeover to the Mozilla Firefox browser at their headquarters in Sweden have been denied.
While pledges for financial aid continue to mount in the aftermath of the Asian earthquake and tsunami two weeks ago, the nightmare continues for millions of people in South Asia ...
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