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Surveys Articles

iPhones Are Not Losing Popularity Among Teens iPhones Are Not Losing Popularity Among Teens
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If this is the look of waining popularity, I’m sure Apple is quite content to let it continue. Piper Jaffray’s 25th bi-annual teens and devices survey just came out. And in continuing what has been a trend over the last …

Although 98% Know It’s Dangerous, Adults Are Texting & Driving More Than Teens Although 98% Know It’s Dangerous, Adults Are Texting & Driving More Than Teens

If you think that teens are the most distracted drivers out there on the road, think again. It appears that adults are not only on par with but are actually worse when it comes to one particular high-risk highway activity. …

Facebook Trails Only Email and Web Browsing in New Mobile Use Survey Facebook Trails Only Email and Web Browsing in New Mobile Use Survey

A new IDC Research report, sponsored by Facebook, looks at the various ways in which people are using their mobile devices during a typical week. The study, which looked at the mobile habits of nearly 7,500 18-44-year-olds over the course …

Tumblr Tops Facebook in Usage Survey of Teens Tumblr Tops Facebook in Usage Survey of Teens
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With over 1 billion MAUs, you may think that Facebook would be the most popular social site among those aged 13-25. But you would be wrong, at least according to a new survey. Y Combinator partner and Posterous co-founder Garry …

Survey: Over 50% of Current Smartphone Shoppers Will Choose the iPhone 5 Survey: Over 50% of Current Smartphone Shoppers Will Choose the iPhone 5
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Well, this bodes well for Apple. A recent survey suggests that the majority of people looking to buy a smartphone in the next three months (read Christmas and beyond) plan on buying the iPhone 5. Plenty of respondents gave plans …

LinkedIn Asks Users About Their Dream Jobs LinkedIn Asks Users About Their Dream Jobs
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When you were a kid, what did you want to be when you grew up? I wanted to dig up dinosaurs. Of course, life throws you some curveballs and not all of us play baseball. LinkedIn recently looked at the …

Most Americans Haven’t Even Heard of Windows 8, Says Survey Most Americans Haven’t Even Heard of Windows 8, Says Survey
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If you watched any sort of TV this weekend, especially if it was online, then it’s almost certain you saw an advertisement for Windows 8. Microsoft has bet big with its new operating system, redesigning it to better integrate with …

People Nearly 7x More Likely to Pay Attention to Dentists Than Online Ads People Nearly 7x More Likely to Pay Attention to Dentists Than Online Ads
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Online advertising does not receive high marks in a new study from Adobe/Edelman Berland. In fact, over 2/3 of consumers say that online ads are just plain annoying, and more than twice as many think that traditional ads are still …

Apple Maps Not a Problem for 90% of iOS 6 Users Apple Maps Not a Problem for 90% of iOS 6 Users
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Despite reports that the new Apple Maps product inside iOS 6 is the worst thing to happen to smartphone users shy of submerging their device in battery acid, a majority of iOS 6-using, iPhone 5-owning people don’t seem to have …

Only 3% Exclusively Live-Streamed the Presidential Debate Only 3% Exclusively Live-Streamed the Presidential Debate
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Despite the fact that the first Presidential debate was available to be streamed live, for free, on YouTube (and other outlets), only a small fraction of American chose to watch the contest live on their computer or mobile device. Out …

Facebook Wants to Know If You’re Satisfied with Facebook (Among Other Things) Facebook Wants to Know If You’re Satisfied with Facebook (Among Other Things)
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Facebook wants to know what you think about Facebook. Some users are being greeted with a survey prompt when they login this morning. The box appears at the top of the user’s news feed and says “we’d like to hear …

iPad Mini Not Particularly Desired, Shows Survey iPad Mini Not Particularly Desired, Shows Survey
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New survey data released from TechBargains shows that the iPad Mini might not be as big of a hit as some analysts have predicted. According to the survey, only 18% of survey respondents planned to purchase the iPad Mini, which …

iPhones Are Still Cool with Teens, Man iPhones Are Still Cool with Teens, Man

Despite attempts from other smartphone manufacturers to paint the iPhone as a boring product that’s more suited for your boring parents than cool, hip you – teens continue to want the Apple phone. How much, you ask? According to Piper …

People Prefer Brand Facebook Pages To Brand Websites. Don’t Blow It. People Prefer Brand Facebook Pages To Brand Websites. Don’t Blow It.
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Facebook has over 900 million active users around the world. That is a lot of potential exposure for brands, and a Facebook Page/Timeline is a heck of a lot easier to set up than a website. Results from a survey …

SEO Budgets Grow, Google Tells You What To Avoid SEO Budgets Grow, Google Tells You What To Avoid
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Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available …

Mitt Romney in One Word: “Unicorn” Suspiciously Absent from the List Mitt Romney in One Word: “Unicorn” Suspiciously Absent from the List
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If you could only use one word to describe Republican presidential candidate Mitt Romney, what would it be? Ok, do you have it? Good. If the word you’re thinking of is negative, you side with the majority in a new …

The Top 9 Reasons You’re A Terrible Facebook Friend [STUDY] The Top 9 Reasons You’re A Terrible Facebook Friend [STUDY]
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Let’s face it: Facebook is, by default, annoying. It’s basically a platform that gives people you don’t really care about the unfettered ability to share whatever word diarrhea they want, at any time of the day. And you have to …

Parents Overwhelmingly See Social Media as a Good Thing Parents Overwhelmingly See Social Media as a Good Thing
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Some psychologists and social science researchers would have you believe that Facebook is turning everybody’s children into drunken stoners. And narcissistic idiots, as well. I’m sure most people have had a parent ask them why they spend so much time …

Google+ Is Beating Facebook (At Least In Terms Of Customer Satisfaction) Google+ Is Beating Facebook (At Least In Terms Of Customer Satisfaction)
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This year, for the first time ever, the American Customer Satisfaction Index measured a few “newer” social networks (or, more simply, networks that aren’t Facebook). This included Twitter, LinkedIn, Pinterest, and Google+. And what do you know, Google+ shined. Call …

Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers

“Why do you buy advertising on Facebook?” That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay …

Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook
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Although Facebook’s stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook’s ability to monetize. And after General Motors publicly yanked all of its ad …