WebProNews

Yahoo Survey Finds Optimism for Holiday Online Retail

Yahoo conducted a survey of small business online retailers to find out how they think they'll perform this upcoming holiday season compared to previous years. "Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews.

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

Americans' Social Media Habits Highlight Business Potential

Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.

Consumers Are Looking for Offers on Social Networks

Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to. The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

Social Networks Don't Waste Time, People Do.

Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use. Where do you stand on this debate? Share your thoughts.

Consumers Not Happy with Mobile Web Sites

Web app company Gomez, Inc. released the findings of a study on consumer mobile web experiences today, and found that most of them aren't happy with the performance of mobile web sites in general.

Study: Half of Traffic to UK Sites Comes from Online Marketing

The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm's findings are that the UK far exceeds the other three countries in this realm.

Google: IT Departments Moving Toward the Cloud

Google has been pushing Google Apps use big time this year. They took out billboard space, and they recently sponsored a survey about IT departments and cloud computing. The poll covered 1,125 IT decision-makers. Google has prepared an entire report based on the findings, which is available for perusal here (pdf).

Most Enterprises Taking Social Media Seriously

Deloitte, Beeline Labs and the Society for New Communications Research have released findings from a study of companies sponsoring online communities. The study found that enterprises are continuing to invest in social media tools and online communities.

Marketers Ignoring Customer Feedback from Social Media

A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don't make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place. The survey found that 70% of marketers say they've never made a change to a product or marketing efforts based on feedback from consumers on social media sites.