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All Posts Tagged Tag: ‘Surveys’

Survey: Enterprises Struggle With Full Digital Transformations

Survey: Enterprises Struggle With Full Digital Transformations

BMC is sharing results from a survey of fortune 1000 company IT managers, finding that only five percent of those polled have fully implemented digital services and mobile technologies, though sixty-three percent are currently working on incorporating them. According to the firm, the findings confirm that digital transformation is a top priority for increasing productivity as well as improving customer …

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There’s a Good Chance Your Tinder Match Isn’t Single

Not that anyone on Tinder would care, but a new report says that there’s a pretty good chance the person you just matched is already accounted for. The study, published by Global Web Index, says the 30% of Tinder users are married and another 12% are “in a relationship”. So it’s pretty much a coin flip on whether you swipe …

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Google Adds Surveys To Ad Muting

Back in 2012, Google launched the “mute this ad” [x] icon for AdSense ads, enabling users to have more control over the ads they see. This appears in the corner of display ads on the Google Display Network. When a users clicks the x, they no longer see ads from that campaign. On Monday, Google announced a new feature that …

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Americans Still Hate Cable Companies More Than Everything

YouGov recently asked 9,000 people a simple question about 1,200 different brands in 43 different sectors – Are you a satisfied customer? They then used the responses to rank each industry in terms of average satisfaction score. Guess which industry came in dead last? If you said the erectile dysfunction industry, well, you need to get a better boner pill. …

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Netflix Examines Types Of Spoilers

Netflix shared some new survey results about spoilers today based on a poll by Harris Interactive. “Everyone has an opinion about them,” a Netflix spokesperson said in an email. “They’ve existed since the beginning of storytelling but lately they’ve taken on increased stature. In real life and online, viewers, passionate about their shows, couldn’t help themselves from openly talking about …

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Facebook Is Paying People Willing to Use Slingshot for an Hour or Two a Week

After recently reminding us that it exists, Facebook’s Slingshot ephemeral messaging app is looking for people to give feedback. And Facebook is willing to pay for it. “Want to help make Slingshot awesome? Earn at least $200 by joining our panel!” says a signup landing page. “We’re looking for people who use Slingshot to participate in a three month study …

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Facebook’s Bleeding Teen Users, Right? Not So Fast…

Facebook, that magical place of college hookups, ex-stalking, and most importantly, exclusivity, is no more. To many, the real Facebook died years ago when Mark Zuckerberg and company decided that it had to be an egalitarian network. Facebook died when your grandma started liking your posts. What we have now is Facebook, said with a palpable derision. Facebook is where …

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With Social Media Advertising, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not motivate prospective customers to consider trying a brand or recommending a brand to others. That’s the bad news from a …

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Comcast, Time Warner Still the Most Hated as Regulators Weigh Merger

The American Customer Satisfaction Index, a gigantic (80,000 or so) annual survey that asks Americans about their satisfaction with certain companies and areas of the national economy, has once again shown that people really, really hate Comcast and Time Warner Cable. You know, those two companies that are trying to merge right now. This year, Comcast’s TV service fell five …

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Americans Still Unconvinced by a Bevy of Scientific Concepts

If the results of a new AP poll are any indication, Neil deGrasse Tyson, Seth MacFarlane, and FOX should probably order up another season of Cosmos. The survey asked American adults about a handful of scientific and medical issues–more specifically, to say how confident they are that a certain scientific statement (all of which are accepted by the vast majority …

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Driverless Cars More Popular Than Lab Meat and Brain Implants, At Least

The Pew Research Internet Project just published the results of a big survey on “science in the next 50 years,” and the general finding is that the majority of Americans think technological advancements with make life better. One area of tech progress that people still can’t seem to agree on is driverless cars, or self-driving cars, or whatever you want …

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Here’s How Brands Are Really Using Twitter

How is your business using Twitter? Most are using it simply to increase brand awareness, according to a recent survey from Social Media Marketing University. Of those polled, 79.4% said they are using it for that purpose. 58% said they’re using Twitter to drive traffic, while 55% said to engage existing customers, 51.9% to find new leads and customers, 42% …

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