WebProNews

RSS Marketing Survey

If you are interested in RSS industry benchmark metrics, RSS marketing best practices and want to compare your RSS marketing results with those of your peers, then you will be interested in the 2006 RSS Marketing Survey being conducted by MarketingStudies.net.

Study Puts Blog Readers in Buckets

A new survey of 36,000 blog readers conducted by BlogAds reveals there are different types of blog readers.

Software 2006

I'm at MR Rangaswami's big event, Software 2006, where Socialtext is selected as a showcase company.

Coca-Cola Blog for Worldwide Employee Survey

The Coca-Cola Company is using a blog as a communication channel through which the 55,000 employees of the global company can provide their views on Coca-Cola's vision, mission and values.

Advertisers Say TV Ads on Life Support

ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending.

Affinity Matters

The most credible source of information about a company is now "a person like me," which has risen dramatically to surpass doctors and academic experts for the first time, according to the seventh annual Edelman Trust Barometer.

Loyalty Programs for Search

A number of folks have commented on the survey that some Yahoo! Mail users received about search incentives.

TV/Magazine Ads Are So Last Season

Teenagers are big on researching their fashion, but not big on buying clothing and apparel online, according to a survey sponsored by Yahoo!.

Blog Monitoring As PR Service

Sparked by a survey that Brian Oberkirch at WeblogsWork is getting underway, an interesting conversation has been taking shape on the Naked Conversations Blog (see comments thread) about blog monitoring as an emerging service/business opportunity among PR and marketing firms:

Google's Reputation Precedes Itself

Among the most visible companies in America, Google has become the most recognizable brand in technology too.