WebProNews

The Importance of Integrated Marketing

The changing media environment requires a well thought-out marketing plan.

Citrix Survey Gives Insight To VARs

According to the findings of a survey from Citrix Systems, "state and local government Information Technology (IT) executives . . . . identified price, service, and response time as their most important IT purchasing decision criteria."

Pew Survey On Online Banking

In a report titled "Online Banking 2006: Surfing to the Bank," the Pew Research Center declared that the number of Internet users who bank online is on the rise. Unfortunately, their most recent in-house data appears to be from December of 2005.

JupiterResearch SEM Survey: Brand is King

JupiterResearch has released their "US SEM Executive Survey 2006″ reporting that 40 percent of search marketers spent at least $500,000 on search in 2005, compared to 12 percent in 2004.

Windows more reliable than RedHat Linux?

In the Yankee Group's annual server reliability survey (not sponsored by Microsoft) they found that Windows 2003 Server led the popular Red Hat Enterprise Linux with nearly 20% more annual uptime.

Semel Swaps Salary For Stock

Yahoo CEO Terry Semel will trade all but one dollar of his annual salary in exchange for receiving assorted shares of Yahoo and stock options.

Edge PR

A recent Pew survey reports:

Marketing Holding Companies Suck?

MarketingVOX shares details of the 4th Annual PRWeek/MS&L Marketing Management Survey which seems to indicate independent marketing firms deliver better than holding companies.

PR for the Commons?

The Third Thursday posse recently met with Media Survey's Sam Whitmore to record a podcast for Tech Media This Week (listen here).

Blogs vs. Blog: What Should we be Studying?

A piece just sent to me as part of the Poynter Institute's E-Media Tidbits email distribution stopped me from working so I could gnaw on it a bit.