WebProNews

Survey: Corporate Use of Social Media

Internal communication research and training firm Melcrum is conducting a survey on social media usage in large companies. A note I received today from MD Robin Crumby said:

No Mobile and Video Advertising Budget

SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies. Here are some key points found from the study:

Google Reports RSS Subscriber Figures

Google is now reporting how many of its users are subscribed to website’s feeds, by including the subscriber info in the header its Feedfetcher spider leaves when it grabs a feed.

The Analytics Opportunity

Final interesting article in DM Review this month - Dealing with Data: Data Analytics: A Huge Opportunity by Shari Rogalski. She does a nice job of summarizing the research and makes some good points. A couple of things I wanted to highlight: * You must move to a predictive mindset, not an analyze-the-past mindset. Check out my predictive analytics FAQ if you are not sure what this means

As Media Changes, Content Remains King

Though the number of people turning to the Web for political news more than doubled since the 2002 midterm elections, newspapers and TV still rule as the preferred source.

SEMPO Brings SEM Survey to Europe

The Search Engine Marketing Professional Organization (SEMPO) is a group focused on better understanding the role of search in the marketing landscape, as well as developing best practices for search engine marketing professionals employed throughout the industry.

Web 2.0 Policy Lacking in Communication Departments

The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on both sides of the pond...

Web 2.0 Policy Lacking in Corporate Communication

PR left holding the baby when things go wrong.

Online Video Will Not Beat TV

The BBC conducted a survey of more than 2,000 people to learn more about their online video viewing habits. While the Reuters report suggests that nearly half of Brits are watching less traditional TV, the reality is a little different. Here's what Reuters leads with

Can Shopping Be Combines With Social Networks?

Looks like the American Marketing Association has its eye on social networks like MySpace as the shopping malls of the Web era.