WebProNews

Convenience Drives Online Holiday Shopping

A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.

Ottawa to Hold Auction of the Wireless Spectrum

Tom Peters suggested that for many big companies the words "We're No Worse Than the Other Guy" could be the company motto emblazoned in gold letters over the entrance. He was describing banks but according to a recent survey on customer service the cell phone companies are the lowest on the totem pole.

Survey: Online Shopping Is Easier

The ability to shop in your underwear, not necessarily get a better deal, is what's driving most people to do 25-50 percent of their holiday shopping online. No malls, no traffic, no crowds, no all-day outings. And that sounds good to me, too. That's not justification to raise prices. E-tailers still need to compete with other e-tailers.

Email (And Its Users) Not Getting Any Younger

I tend to blink a few times upon receiving a handwritten letter, but there’s an increasing realization that really young people - and I’m only in my 20s - might have the same reaction to an email.

Vast Majority Won't Pay For YouTube Content

A recent IBM survey suggested that 11 percent of YouTube viewers would pay a subscription fee if they could get around advertising. That leaves nearly 90 percent that still want their content free of charge.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Survey: You Must Manage Your Own Online Reputation

Results from a new survey reveals that half of all employers surveyed said that they search online for information about prospective hires at least some of the time.

Google Earth Could Go After Second Life

Google Earth is getting increasingly realistic, but it still lacks elements related to human movement and interaction.  Google may soon address this issue, however, as there’s word that Google Earth could become the basis for a Second Life competitor.

Web Surfing Beats Sex And Friendship

A survey by ad agency JWT found many people prefer to click their way to happiness on the Internet rather than seek the company of friends or lovers.

Search Rules Advertising As Media Diversifies

Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.