WebProNews

How To Waste Your Search Budget

Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't need.

Advertise Better By Advertising Less

Matt Haughey dug around in his site analytics and found out he might be able to make more ad revenue by not showing ads to his most ardent visitors.

Yahoo Connects Re-Org To Mission

The minor shuffling Yahoo undertook last year saw the formation of three divisions to oversee the company's operations. Yahoo Network Division head Jeff Weiner explained how it's going to work.

CBS Goes Net As Innertube Fails To Pop

The aggressive Internet strategy employed by CBS also includes the ability to learn from its missteps, as the network will go beyond its Innertube video service to syndicate content all over the Web.

Socializing Your Internet Marketing Strategy

The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The same technologies that are transforming the world of development are also changing the world of marketing," he said. Here are some of the examples cited:

Social Media Disrupts Company Communication

I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read. Longer Tail of Media Consumption

Microsoft Bidding Up Acquisitions On Purpose?

Don Dodge, who works at Microsoft, offers up some interesting analysis of Google and Microsoft’s acquisition strategy. Not saying I agree with it, but it does make for fun Sunday-morning reading.

Google Goes Crazy Over Acquisitions

If a company wants to place itself in position for a big check from Google, being a little bit crazy helps. So does bringing in the kind of traffic that can make crazy money for Google.

CEOs - They Should Get Out More

A Globe and Mail article this week by Tavia Grant suggested that CEOs are ‘still in the dark'. (Hat tip to Rick Spence for mentioning this.)

Managing Your Online Marketing Strategy Time

The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.