WebProNews

New York Times Outlines Survival Strategy

Most people are looking for newspapers to either hold on or die - online growth often doesn’t appear to allow for any other options.  But The New York Times Co. actually believes its revenues increased by a small amount in November, and has a positive outlook after that, as well.

Gmail Going Social Already?

Am I crazy or did Gmail drink the Kool Aid really, really quickly? I have never seen this in my gmail account before.

Basic Keyword Strategy & Tips

Keyword Research Tips

Yang Shares Some Yahoo Strategy

After an earnings announcement that beat Wall Street expectations, Yahoo CEO and co-founder Jerry Yang revealed a little more of what he thinks the company needs to do.

AOL's Firing Strategy The Subject Of Ridicule

You may not have much use for AOL as a corporation, but its employees, as people, probably deserve some applause - they’re handling a huge round of layoffs quite well.

SEM Strategy: Don't Look Like a Duck?

Eric Enge's extensive discussion of hidden text and its dangers illustrates a key issue for anyone working on a search marketing strategy. (Hat tip seroundtable.com)

There's No Such Thing as Half way Optimal

Just a quick rant for those who would rather debate than execute and implement.

Tuesday? New Technorati Strategy

As you can read in a number of different places this morning, Technorati — the ailing blog-search engine that recently lost its CEO, Dave Sifry — has come out with a new offering known as Technorati Topics, which appears to be a scrolling list of blogosphere posts chosen by the team at Technorati, based on a bunch of criteria that we aren’t really told a lot about.

Forrester Hires Leading Web Strategy Blogger

Forrester Research have just added another strong player to their social media practice with the hiring of notable web strategist blogger Jeremiah Owyang.

How To Waste Your Search Budget

Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't need.