Running a successful blog, especially if you want that blog to be a business, requires a combination of strategies. It’s not just about marketing, branding, and SEO – but also about blogging from the heart. That’s the advice from ProBlogger …

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.

As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective and relevant marketing tools becomes more daunting than ever before. To solve these challenges, a handful of forward-looking companies are experimenting with emerging technologies and particularly Search‹to empower their channel partners in an attempt to make them more flexible and responsive to the changing market.

The Channel Challenge

Changes to Ask.com to pursue its strongest demographic won’t take away its ability to handle a keyword search.

Most people are looking for newspapers to either hold on or die – online growth often doesn’t appear to allow for any other options.  But The New York Times Co. actually believes its revenues increased by a small amount in November, and has a positive outlook after that, as well.

Am I crazy or did Gmail drink the Kool Aid really, really quickly? I have never seen this in my gmail account before.

Keyword Research Tips

After an earnings announcement that beat Wall Street expectations, Yahoo CEO and co-founder Jerry Yang revealed a little more of what he thinks the company needs to do.

You may not have much use for AOL as a corporation, but its employees, as people, probably deserve some applause – they’re handling a huge round of layoffs quite well.

Eric Enge’s extensive discussion of hidden text and its dangers illustrates a key issue for anyone working on a search marketing strategy. (Hat tip seroundtable.com)

Just a quick rant for those who would rather debate than execute and implement.

As you can read in a number of different places this morning, Technorati — the ailing blog-search engine that recently lost its CEO, Dave Sifry — has come out with a new offering known as Technorati Topics, which appears to be a scrolling list of blogosphere posts chosen by the team at Technorati, based on a bunch of criteria that we aren’t really told a lot about.