WebProNews

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea ... Visa.

Rocketboom Gets YouTube Sponsorship

Rocky-historied video blog Rocketboom has a new sponsorship model and a major new sponsor. The first sponsor paying out to associate its name with Ms. Joanne Colan is online video phenom YouTube.

AdSense Debuts Video Pilot

Publishers will soon be able to define at what point in online videos their streaming AdSense ads will appear. Most will have to wait a little longer, however, as Google is testing the program in a closed pilot.

WebsitesForHeroes Adds Corporate Sponsorship

DigitalPost Interactive, a provider of web platforms for digital media sharing and social networking, announced today the launch of a corporate sponsorship program for WebsitesForHeroes, a national service that allows America's overseas troops to stay in touch with their families by providing interactive family Web sites during overseas deployments.

Amanda Congdon Talks Syndicating Videoblogs at Syndicate NY

Video blogs shouldn't be called "Internet TV"; Congdon said that completely devalues them. "They are a totally unique video experience, usually more casual."

Is Sponsorship Right for My Company?

Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day.

Blog Business Summit August 17 - 19 San Francisco, CA

The annual Blog Business Summit is scheduled for August 17 - 19 2005 in San Francisco, California, USA.

CheapTickets.com Pulls Gawker Media Sponsorship

PR Week: Cheaptickets.com has confirmed it has canceled its sponsorship of Gawker Media travel blog Gridskipper less than one month after the deal went live.

Steve Rubel Speaks About Blogs and PR

Here's where you can catch me speaking about blogs and PR over the next few weeks ...

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.