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Kia K900 Gets LeBron James as Brand Ambassador

Kia K900 Gets LeBron James as Brand Ambassador

By Sean Patterson October 22, 2014

Kia‘s luxury brand is taking off with its K900 model. Now the South Korean auto manufacturer has signed a huge sponsorship deal to promote the K900 in the U.S. Kia has announced that NBA star LeBron James is now the …

YouTube's New Ad Model: Channel Sponsorships YouTube's New Ad Model: Channel Sponsorships
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YouTube is rolling out a new ad model option for 96 YouTube Channels. Rather than selling television style ads to certain demographics, they will now sell full sponsorship for certain YouTube channels. The ads include display, overlay and pre-roll; so …

NASCAR driver puts thousands of fan handles on car NASCAR driver puts thousands of fan handles on car

NASCAR’s Brad Keselowski will be racing in the Daytona 500 this Sunday and again in NASCAR’s Camping World Truck Series race on Friday at Daytona. For the race on Sunday, Keselowski has found a new way to take thousands of …

Google Sponsors Tea Party-Hosted CPAC Google Sponsors Tea Party-Hosted CPAC

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Google has officially signed on as a sponsor of this year’s Conservative Political Action Conference, better known as CPAC. CPAC is an annual conference that brings together the who’s who of American conservatives – activists, radio/TV personalities, and elected officials. …

Budweiser To Sponsor FA Cup, UK Twitter Users Clown Decision Budweiser To Sponsor FA Cup, UK Twitter Users Clown Decision
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There aren’t many brands that are more “American” than Budweiser. It’s synonymous with with everything to do with modern American culture, especially in sports. With that in mind, there aren’t many things more “British” than the FA Cup, a tournament …

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.

Rocketboom Gets YouTube Sponsorship

Rocky-historied video blog Rocketboom has a new sponsorship model and a major new sponsor. The first sponsor paying out to associate its name with Ms. Joanne Colan is online video phenom YouTube.

AdSense Debuts Video Pilot

Publishers will soon be able to define at what point in online videos their streaming AdSense ads will appear. Most will have to wait a little longer, however, as Google is testing the program in a closed pilot.

WebsitesForHeroes Adds Corporate Sponsorship

DigitalPost Interactive, a provider of web platforms for digital media sharing and social networking, announced today the launch of a corporate sponsorship program for WebsitesForHeroes, a national service that allows America’s overseas troops to stay in touch with their families by providing interactive family Web sites during overseas deployments.

Amanda Congdon Talks Syndicating Videoblogs at Syndicate NY

Video blogs shouldn’t be called “Internet TV”; Congdon said that completely devalues them. “They are a totally unique video experience, usually more casual.”

Is Sponsorship Right for My Company?

Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they’ll be more than happy to explain how you can make sure your company’s name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day.

Blog Business Summit August 17 – 19 San Francisco, CA

The annual Blog Business Summit is scheduled for August 17 – 19 2005 in San Francisco, California, USA.

CheapTickets.com Pulls Gawker Media Sponsorship

PR Week: Cheaptickets.com has confirmed it has canceled its sponsorship of Gawker Media travel blog Gridskipper less than one month after the deal went live.

Steve Rubel Speaks About Blogs and PR

Here’s where you can catch me speaking about blogs and PR over the next few weeks …

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.