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All Posts Tagged Tag: ‘sponsorship’

Kia K900 Gets LeBron James as Brand Ambassador

Kia‘s luxury brand is taking off with its K900 model. Now the South Korean auto manufacturer has signed a huge sponsorship deal to promote the K900 in the U.S. Kia has announced that NBA star LeBron James is now the official “luxury ambassador” for the Kia K900. James has signed a multi-year sponsorship deal with Kia Motors, which is also …

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Colin Kaepernick Fined for Wearing Beats Headphones

It looks like we have our first victim of the NFL’s Beats by Dre headphones ban. The NFL has fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for donning a pair of pink Beats headphones at his post-game press conference on Sunday. #49ers QB Colin Kaepernick still rocking Beats by Dre headphones after beating #KCChiefs pic.twitter.com/A5Hh4uVaWn — Paul Gutierrez (@PGutierrezESPN) …

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Tiger Woods Signs MusclePharm Sponsorship Deal

MusclePharm Corporation, a popular nutritional supplement maker, announced this week that it has signed golfer Tiger Woods to a multi-year sponsorship deal. Woods joins other famous athletes such as Arnold Schwarzenegger and Colin Kaepernick, who also have endorsement deals with MusclePharm. The brand is also the “official supplement provider” for the UFC. Under the terms of the deal Woods will …

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MLB’s Official Wireless Sponsor is Now T-Mobile

Major League Baseball (MLB) and T-Mobile today announced a multi-year marketing partnership that makes T-Mobile the official wireless sponsor of MLB. As part of the deal, T-Mobile will “enhance” MLB games with its wireless technology. The agreement includes T-Mobile providing a new on-field communication system that will use the wireless carrier’s 4G network. Specifically, the tech will be used to …

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Twitter Now An Official Sponsor Of The Apache Foundation

Twitter has been on a roll recently. They are becoming one of the friendliest companies to developers, innovators and open source evangelists. Their latest move may just bump them up to god-like status. Twitter announced today that they are now an official sponsor of the Apache Software Foundation. For those who don’t know what that is, it’s a “non-profit and …

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YouTube’s New Ad Model: Channel Sponsorships

YouTube is rolling out a new ad model option for 96 YouTube Channels. Rather than selling television style ads to certain demographics, they will now sell full sponsorship for certain YouTube channels. The ads include display, overlay and pre-roll; so basically they will cover the entire page with an ad preceding the video. The annual price tag for sponsorship is …

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NASCAR Driver Honors Thousands Of Twitter Fans

NASCAR’s Brad Keselowski will be racing in the Daytona 500 this Sunday and again in NASCAR’s Camping World Truck Series race on Friday at Daytona. For the race on Sunday, Keselowski has found a new way to take thousands of his fans along with him. The web savvy race car driver has taken sponsorship and social media promotion to a …

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Google Sponsors Tea Party-Hosted CPAC

Google has officially signed on as a sponsor of this year’s Conservative Political Action Conference, better known as CPAC. CPAC is an annual conference that brings together the who’s who of American conservatives – activists, radio/TV personalities, and elected officials. Other than plenty of speeches, CPAC is known for its straw poll which is thought by some to represent the …

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