There aren’t many brands that are more “American” than Budweiser. It’s synonymous with with everything to do with modern American culture, especially in sports. With that in mind, there aren’t many things more “British” than the FA Cup, a tournament featuring the teams of the English football league, including teams from the English Premier League (Manchester, Arsenal, Chelsea, etc). So what happens when these two entities form a business partnership, where Budweiser is one of the primary sponsors of a decidedly European sporting event?
Well, if you are a Twitter member in the United Kingdom, you hang a clown suit on the announcement, while making fun of what we Americans call “beer.” Before the Twitter breakdown, some information about the partnership.
Budweiser and the Football Association have agreed to a three-year deal that sees Budweiser as one of the primary sponsors of FA Cup. In fact, while the agreement stands, the event will now be called The FA Cup with Budweiser. Is that anything like the Los Angeles Angels of Anaheim? Considering Budweiser has sponsored the World Cup for the past 25 years, such a relationship shouldn’t be so surprising, but then again, the World Cup is just that: teams from all over the world. Meanwhile, the FA Cup is an England-only tournament, making Budweiser’s primary sponsorship — over brands like Bass or, hell, even Guinness — ripe for humorous reactions.
Naturally, Twitter is the place for these gems, and with “Budweiser” trending in United Kingdom, there’s plenty of reaction to share, although, it should be said the first tweet I noticed captured the mood perfectly:
‘FA Cup to be sponsored by Budweiser beer’ “Fans plan to add vodka to the famous American soft drink to make it alcoholic
http://bbc.in/l9zzz2 – what the….???!?BBC News – FA Cup to be sponsored by Budweiser beer –
The FA Cup with Budweiser….is how its now going to be called! Wtf
For some reason, I dig Nad Star’s Twitter background. Well, the right side of it, anyway. The Twitter assault on Budweiser continues:
I suppose it’s too much to hope that the FA Cup sponser is the nice Czech Budweiser rather than the digusting watered-down American sort?
Budweiser new FA Cup sponsor. Will be interesting to see their logo on cardboard adverts rather than the taste of cardboard in their drink.
A voice of reason shows up, but it’s doubtful the contribution will salve these reactions:
#FACup needs sponsor revenue to survive. What would you rather live with? A sponsor or no FA Cup?For all those Budweiser naysayers, the
Whatever the case, there’s little doubt the Football Association enjoys the influx of Anheuser-Busch money, and there’s even less doubt the FA Cup’s viewership will suffer because of the partnership. With that in mind, maybe next time, the FA can court some German beer brands. It’s not like the history between these two countries was that bad, right? Who knows, maybe Budweiser can make use of Arianny Celeste, much like they did with the Bud Light Lime commercial:
Surely that’s something the Americans and the British can agree on?