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Social Media Articles

Gigi Hadid Gives Tips For Success With Social Media Marketing

Having a pretty face does not guarantee a successful career in modeling. With this generation’s massive use of social media, models and celebrities need to learn how to package and market themselves via their own social media accounts in order …

A Pinterest Stat Businesses Shouldn’t Ignore A Pinterest Stat Businesses Shouldn’t Ignore

You’ve heard over and over again that your business should be using Pinterest, but are you really taking this advice? And if so, to what extent? Are you paying as much attention to it as you should be? Probably not, …

Flipboard Magazines Get More Business-Friendly Flipboard Magazines Get More Business-Friendly

Two years ago, Flipboard launched its now-fundamental Magazines feature, which turns all users into content curators. Now, the company is launching a highly-requested feature with private group magazines, which it says are ideal for classrooms, clubs, work groups, friends, and …

How Brands Are Generating Engagement On Instagram How Brands Are Generating Engagement On Instagram

A shockingly low percentage of brands are using Instagram despite its potential for excellent engagement, according to Yesmail study we recently looked at. That will likely change over time, but for the time being, brands have a great deal to …

How Shoppers Use Twitter During The Buying Process How Shoppers Use Twitter During The Buying Process

Twitter is sharing some research from studies it conducted with Millward Brown and Crimson Hexagon about Twitter’s role in the buying process for shoppers. Twitter says its findings can help businesses maximize sales by “sending Twitter shoppers the right message …

ShareThis Study Looks At Pinterest And Purchases ShareThis Study Looks At Pinterest And Purchases

ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest. “Pinterest’s recent valuation at $11 billion and growing international user base further solidify it as a …

Facebook Teaches Marketers Some Things With Blueprint Facebook Teaches Marketers Some Things With Blueprint

Facebook marketing hasn’t gotten any easier over the years, and perhaps in recognition of that fact, the company just announced some new resources for marketers aimed at helping educate them on better leveraging the social network as a marketing platform. …

Comcast Is Hiring More Twitter Reps to Help All You Super Bitches Comcast Is Hiring More Twitter Reps to Help All You Super Bitches

If you’d like to work for Comcast and handle angry customers on Twitter, well, they’re hiring. In fact, Comcast says it’s tripling its online @ComcastCares team, which handles customer service issues on Twitter and other social outlets. “So, today we …

Add Value To Your Content With Reddit Embeds Add Value To Your Content With Reddit Embeds

Reddit is now letting people embed its comment threads on their websites. They’ve been doing this for a couple of months with a limited number of people while the feature was in beta, but now anyone can embed comment threads …

Twitter Is Now Testing Autoplay Videos Twitter Is Now Testing Autoplay Videos

We recently heard that Twitter was meeting with top ad execs about potentially running autoplay videos. The feature, according to a report from AdWeek, is at the “top of advertisers’ wish lists for Twitter”. It looks like Twitter is now …

Why Aren’t More Brands Taking Advantage Of Instagram? Why Aren’t More Brands Taking Advantage Of Instagram?

We recently looked at a study from Yesmail, which found a shockingly low percentage of brands are using Instagram despite the visual social service providing excellent engagement for most brands that are taking advantage. The study found that while brands …

Report Finds Shockingly Low Percentage Of Brands On Instagram Report Finds Shockingly Low Percentage Of Brands On Instagram

Yesmail has a new study out, which finds that while brands on Instagram experienced a 278% growth in followers in 2014, the number of brands adopting the platform is still quite low. The firm analyzed over 2,000 brands on social …

Will Pinterest’s Buy Button Change The Face Of Ecommerce? Will Pinterest’s Buy Button Change The Face Of Ecommerce?

Last month, reports emerged that Pinterest is readying a “buy” button, which is expected to launch in the coming months. Pinterest has yet to confirm the button officially, but the industry seems pretty sold on it. It’s widely expected to …

Facebook Tells Marketers About What Users Are Saying Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. …

Can Twitter Have Facebook-Like Success With Video? Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still …

Your Facebook Page May Soon Lose Some Likes Your Facebook Page May Soon Lose Some Likes

Facebook announced that it is making changes to the way Page likes are counted, as it removes memorialized and voluntarily deactivated accounts from Pages’ like counts. In other words, you may soon see your Page’s like count drop a bit. …

Pinterest Ads Are Getting Better Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be …

Twitter Digits Can Now Help You Personalize Your App, Make It More Secure Twitter Digits Can Now Help You Personalize Your App, Make It More Secure

Twitter announced friend-finding and two-step verification for Digits, its sign-in tool for developers. Twitter launched its new mobile app development platform called Fabric in October. It’s made up of three modular kits, including a Twitter kit, which includes Digits. Digits …

Twitter Gives Websites Video Embeds Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via …

Should Photos Still Be Part of Your Facebook Strategy? Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Twitter Now Has An Official WordPress Plugin Twitter Now Has An Official WordPress Plugin

Twitter announced the release of its official WordPress plugin, which brings various Twitter features and functionality together into one package for WordPress sites. Included are Twitter Cards, Analytics, Embedded tweets and video, the tweet button, the follow button, Twitter advertising, …