All Posts Tagged Tag: ‘Social Marketing’

HootSuite Announces Social Media Command Center Offerings

HootSuite, the leading social media management platform used by companies to coordinate their marketing across multiple social networks, today announced it will now be offering Social Media Command Center services. According to HootSuite, the command centers are designed to centralize and control social media messages for organizations in a visually appealing way. “Command centers are very visual,” said Matt Switzer, …

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HootSuite Adds Yammer to its App Directory

HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social marketing across multiple social network platforms. Yammer is enterprise social network that allows companies and organizations to facilitate private social …

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ComScore & Facebook Quantify Social Marketing ROI: Facebook Ads Work

ComScore and Facebook have just published a new report on the paid and earned effects of social marketing efforts. Titled, The Power of Like 2: How Social Marketing Works, it is second report in a series aimed at educating and instructing advertisers on how to best take advantage of and generate ROI with social marketing. You might remember, ComScore revealed …

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ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The Power of Like 2: How Social Marketing Works. What they’ve discovered is that Facebook’s brand exposure actually does have a …

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How Social Media Revolutionized Wine Marketing & Sales

Social media is taking over as the recognized way to spread the word about your brand and its products. Today it is essential to have an online component to your marketing efforts and sites like Facebook and Twitter are some the hottest spaces available. The wine industry has been one of the fields to take the most advantage of the …

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The Power of StumbleUpon [Infographic]

For those of you who are already familiar with Paid Discovery, you won’t be surprised to hear that StumbleUpon is experiencing great success. Most people using Stumble are already focused on discovering new products, sharing photos, and exploring websites. So if you can present your products in a fun and interesting way, there’s a good chance advertising will equate to …

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McDonald’s Replaces #McDStories With New Hashtag Campaign

Remember last weekend when McDonald’s social media campaign #McDStories backfired on them? Well, the fast food giant is at it again. McDonald’s started a new social media campaign today called #LittleThings. The hope is that they can avoid the terrible stories from this past weekend of people claiming to have seen rats in their restaurants and other image destroying tweets. …

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