WebProNews

Making Link Bait Work For You

Link baiting. You've heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Viral Marketing: Now Less Contagious

Around one-quarter of all online adults are thought to be influential brand advocates, but they spend more time online researching and purchasing than spreading the word according to a new report from JupiterResearch "Brand Advocates; Creating Rewarding Relationships."

What Works On YouTube

An interesting article in Advertising Age focuses on a debate within the advertising industry about how to approach the new world of user-generated content for marketing purposes. And nobody's seems all that sure about it.

MySpace Driving Online Retail Purchases

Though retail sites get about a quarter of their traffic from search engines, they are also increasingly getting traffic from MySpace, perhaps answering some reservations posed about the efficacy of creating a presence in social networks.

SEW Live - Marketers: Digg Is Done, YouTube Won

Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation at the Search Engine Strategies SEW Live one-day event in Columbus, OH, with that theme in mind.

Mom's Guide To Social Marketing

Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother's Day (May 13), we've put her wisdom to work in online marketing.

If MySpace Loves You, Everybody Loves You

Did you know Photobucket controls 41 percent of photo-sharing market? Do you know why they do? Answer: MySpace, MySpace, MySpace. The News Corp.-owned social networking phenom is showing that if you really want market share, you have to win over MySpacers.

Social Media: PR's Infectious Friend

The idea that social media can be indoctrinated into a greater marketing and PR campaign is beginning to sink in. When statistics and pinpoint targeting become a greater part of it, rather than the lack-of-control jitters undermining social marketing, expect to see Digg.com and other social networks added to campaigns as standard fare.

Find A Brand Advocate And Kiss Them

Yahoo! and comScore Networks published a study this week illustrating the power of the so-called "brand advocate," or for those that don't speak Corporatese, the people on the Internet that like you and talk about how much they like you on blogs and social networks. They don't even need a check or a free pair of Nikes.