The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

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You might remember an ad campaign in which a woman approaches a soft drink vending machine alongside a young male executive. The executive rummages through his pants pocket to find, to his dismay, that he has no change to purchase a cool drink on a hot afternoon. The woman then pulls out her cell phone, presses a few buttons, and a soda can drops down from the vending machine. The ad was meant to show a future of a seamless, interactive world. The SIM Access Profile, released by the Bluetooth Special Interest Group (SIG), makes such transactions a reality, allowing a consumer to use a cellular device to obtain, for example, a 50-cent soft drink without spending 25 cents on a cell phone airtime charge.