WebProNews

Search Insider Summit - Keyword Services Platform

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

SIM - Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

eWeek Asks Whether VC Firms Are Supporting .NET

eWeek: Is .NET failing to capture Venture Capital Loyalty? Why is only one VC firm quoted in this article? ...

Electronic currency using SIM Access Profile

You might remember an ad campaign in which a woman approaches a soft drink vending machine alongside a young male executive. The executive rummages through his pants pocket to find, to his dismay, that he has no change to purchase a cool drink on a hot afternoon. The woman then pulls out her cell phone, presses a few buttons, and a soda can drops down from the vending machine. The ad was meant to show a future of a seamless, interactive world. The SIM Access Profile, released by the Bluetooth Special Interest Group (SIG), makes such transactions a reality, allowing a consumer to use a cellular device to obtain, for example, a 50-cent soft drink without spending 25 cents on a cell phone airtime charge.