WebProNews

Do Your Customers Trust You?

There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business? Branson explains how he structures Virgin so that it is a series of small companies. People know each other by first name. People need to know each others strengths and weakness, and collaborate, and be responsible for the work they do. Branson believes this open small company results in a better service to clients.

Sullivan Calls Out Google's Favorite Sons

During a discussion on Sphinn, SearchEngineLand’s Danny Sullivan poses an interesting question: Does Google give automatic credit to A-list ventures in the search results?

Not All Traffic Is Created Equal

For a long time there's been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you're location-based, the focus should be on building the right traffic.Of course, search takes center stage in that struggle, but more recently social media sites like Digg.com and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here's what many of them discover, though: traffic bursts from those sites do little for sales.

Experimentation in Marketing

Regular readers know how much I care about experimentation in marketing.

Try Hiring the Next Seth Godin

A recent article by Zoli Erdos really got me to thinking about startup hiring. The article was titled "Startups: Executive Hiring Challenges or Beware of the Suits".

Godin on Digital Pricing

Two weeks ago marketing guru Seth Godin gave advice to the industry with his essay "Music Lessons" drawing praise for our readers. (read more and vote in our poll here).

Treat Readers Like High Schoolers to Gain Subscribers

At least when it comes to their reading comprehension. It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If the words and sentences you use are too complex a number of people who might otherwise appreciate what you have to say may have trouble following how you’re saying it.

Anonymity Not the Enemy

In the context of the Gizmodo social hack, Seth writes: "Anonymity is the enemy, whether it's online or walking around a trade show with a clicker in your pocket." I vehemently disagree with Seth's statement.  Here's why.

Godin on the Music Industry

Best selling author and marketing guru