WebProNews

SES - Big Site, Big Search

How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.

SES - Actionable Social Media

Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner. Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink

SES Chicago: Finding Balance In SEO

Crafting a site involves people with different focuses and skill sets. Allowing them to run free instead of working together is a recipe for disaster.

SES Chicago: The I-word, Discussed

If you want to build up investment interest in your SEO/SEM firm, you have to make your company compelling enough to separate capital from capitalists.

SES - Ignite Viral Campaigns

Igniting Viral Campaigns: In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about. Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network

SES Chicago: Usability & SEO

At the SES session Usability & SEO: Two Wins For The Price of One the speakers focused on building both user friendly sites and search engine friendly sites. SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City.  Enjoy our coverage this week.

SES Chicago: Tips From YellowPages.com

Everything can come together in Yellow Pages listings - these are what get some people to make purchases.  So this puts the Yellow Pages in a rather unique position, and Charles Stubbs, the CEO of YellowPages.com, discussed what he’s learned in the industry at SES Chicago.

SES - The Orion Panel

Orion Panel: Universal, Blended and Vertical Search: Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.

SES Chicago: Online Search, Local Purchases

Most folks know that they can find whatever they want on the Web.  Nonetheless, people still hop in the car when it’s time to actually buy stuff.  This can be a good thing, though, if you learn to take advantage of it.

SES Chicago: Trending With Seth Godin

Keynote speaker Seth Godin dispensed marketing wisdom for his morning audience, and cited fourteen trends to watch as search marketers work the Internet.