WebProNews

SES Round-up

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES - Actionable Social Media

The complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general.  They want specifics. What can I do right now, how do I get started? is the question I often get asked. This session was perfect for folk who want the nitty-gritty, tactical view. Todd Parsons of BuzzLogic, one of the main players in the field of online reputation management, was the first speaker. He set the stage with these stats:

SES - Godin on Marketers

If you thought you had Marketing 101 down pat, it's time to think again.

SES - Automated PPC Bid Management

PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage. But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors. Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

SES - PayPerCall and You

Whatever happened to Pay Per Call? It wasn't too long ago the other "PPC" was being heralded as the next greatest thing in search.

SES - Your Marketing Program in Context

Web marketers are presented with many options for search engine marketing - the blue chip keyword buys from Google, Yahoo! and MSN, strategic organic SEO strategies and the long tail strategy of expanding keyword buys beyond common favorites.

SES - PPC on Influential Blogs

While most marketers are familiar with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, there are a number of new PPC advertising alternatives on influential blogs and social networking sites. This session will introduce you to some of the more innovative ways to run conversation-level ad targeting on influential and behaviorally and contextually targeted sites. Moderator: Greg Jarboe, President and Co-Founder, SEO-PR

SES - Usability and SEO

Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic. Moderator: Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Shari Thurow, Founder and SEO Director, Omni Marketing Interactive, Matt Bailey, President, SiteLogic, Bob Tripathi, Search Strategist, Discover Financial Services.

SES - Maximum Retail Conversion

Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we've assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SES - Big Site, Big Search

How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.