While blogs are now considered mainstream with more businesses using them to get their message out, just how are they building buzz online? The SES session "Blogging For Business" has the answers.
In the session "Search Engines on Auditing" the speakers discussed how search engines handle auditing concerns.Richard Zwicky, Founder & CEO, Enquisite, discussed auditing issues with PPC and how they try to figure out what went wrong. Analytics ecosystem:CollectAnalyzeReportOptimizeMonetizeWays ad networks protect you:Invalid/discounted clicksReal time behavior analysisProactive filteringOver-time analysis
While there's no telling what shoppers might be willing to brave this year for the sake of low prices, an eCommerce site shouldn't remind users of a military gauntlet. Speakers at an SES Chicago session called "eCommerce 101: Optimizing your Shopping Cart for Search and Conversion" discussed ways to make shopping experiences pleasant and productive, instead.
In the session "Search Advertising 101" the speakers offered advice to those who are new to the search advertising industry.(Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago. (Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
In the session "SEO Tools" the panel discussed a variety of tools that can be used for site optimization.(Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)Bob Briski, Software Marketing Consultant, Raybeam, recommended the following tools:Yahoo! PipesGoogle AnalyticsYahoo Site Explorer
In the "SEM Small Business Blitz" session the speakers focused on how to use social media in an affordable and practical way. (Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide, offered advice on social media marketing.
The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing. Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.
It's not the key to flying cars, and perhaps we also can't count on it to provide clean energy or miracle cures. The development of semantic search is of huge importance to search companies, advertisers, and the average user, however, so a session of the same name addressed the question of "Semantic Search: How Will it Change Our Lives?"
iEntry 10th Anniversary
RSS
Newsletter
Advertising
