Google is holding an even later today in which it is expected to unveil some new search-related product. Yesterday’s highly publicized Google doodle, which had the Google logo turning into a bunch of balls flying around as your mouse got closer to it, is presumed to be a clue to the new product launch. 

Google is reportedly testing a feature that would have search results appear as you type your query, in real-time. You know how suggestions appear as you type? Imagine the entire search results page doing that.

A video has been going around the Blogosphere illustrating this functionality. It comes from Rob Ousbey:

Google’s new SERP design (you know, with the left-hand panel), has created more areas for webmasters to focus their SEO efforts on. While most of the options available here have been available for quite some time, they are now in the user’s face and they will be used more.

Has the new user interface affected your traffic? For better or for worse? Tell us.

Opportunities

Last year at its Searchology event, Google introduced Google Squared, the company’s Labs project aimed at building collections of facts from the web for any topic specified by the user. A year later (to the day), Google announced that Squared is already being integrated into its search engine.

Now that the masses have access to Google’s newly redesigned results pages, it’s time to consider this in an SEO light if you have not already been considering it.

How do Google’s New SERPs Affect SEO? Comment here.

We’re living in an increasingly open and revealing world where people are eager to tell you where they are, where they’ve been, and where they’re going. Not everyone is so eager, but location-sharing is a rising trend that is not to be ignored. Naturally, the phenomenon will have a growing impact on search.

There is still plenty of room for conversation about what location means to search.  Tell us what you think.

Facebook and Twitter get a lot of the credit for all of the conversation that is going on around the web these days, and they certainly account for a great deal of it. Still there is public conversation happening in many other channels – blogs, Q&A sites, news sites, YouTube, other social networks, and forums.

Google announced today that it is rolling out its newly redesigned SERPs (search engine results pages). In a separate announcement, the company noted that the new results go for the mobile version of Google as well.

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries. For example, if you search for "watches" you might get links for Citizen, Nixon, Rolex, Omega, and Fossil. Or if you search for "footballs" you might get links for Wilson, Nike, Rawlings, Spalding, and Dallas Cowboys.

Google has launched a new feature in its search results, which displays results that are deemed "similar" to the query. If you search for eBay, for example, you may get results for Craigslist, uBid, Buy.com, and ebayanuncios.es.

Basically, if someone searches for a brand, there is a good chance Google will inject links to the competition on that results page by default (though at the bottom).

Yahoo is posting a series of "how-to" articles for social media on the company’s advertising blog. Interestingly enough, the subject of the latest edition is "How to Dominate Search Results Through Social Media Sites," and the example Yahoo’s Laura Lippay points to as how to do it is Matt Cutts, who of course works for Yahoo’s chief rival, Google.

Not everybody is a fan of the increasingly personalized search results they get from Google. Some criticize them as a way for Google to give advertisers reasons to rely on PPC as opposed to the less predictable organic results, and others just find it disruptive to relevance.

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point.

Google today introduced yet another way it is personalizing search results (we talked about social search with the company at SMX). Now Google is letting users "star" search results that they like, just like the star feature in other Google products like Gmail, Reader, and Google News.

It’s no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user’s web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in January. At SMX, WebProNews discussed this feature with Google’s Johanna Wright.

Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.

If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google’s Social Search is no longer just an experiment. Though it does have the beta tag on it, it is now mainstream. This is something we’ve all known would come sooner or later, but now it’s here.

Google has launched a new feature for search called "answer highlighting." This is based on Google Squared, Google’s structured data project announced last year at the company’s Searchology event. What it does is highlight answers to applicable queries within the search snippet.

Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page). Then in mid-November, Google announced that it was rolling out the use of breadcrumbs in search results on a global basis. What this means for webmasters is that if you can get your breadcrumbs into Google’s results, you essentially have more links on the results page. You have a separate link for each page in the breadcrumb trail.