All Posts Tagged Tag: ‘SEO’

SEO Vet Bill Slawski On Google’s Knowledge And Answers

In case you haven’t noticed, Google has changed a lot over the years, and much of the search engine’s focus is on showing users answers and information about what they’re looking for directly on search results pages through things like direct answers and Knowledge Graph. Is the Google experience improving as a result? Share your thoughts in the comments. On …

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Google: Easy Mobile Forms Are Crucial

Google has been making a lot of moves to get mobile users a better user experience. As you may know, the company recently announced a pair of ranking signals for this purpose. One that’s already in effect will return in-app results for signed-in users who have those apps installed on their devices. The other one, which is coming next month, …

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Google Just Announced Another New Ranking Adjustment

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon. Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments. Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send …

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Should Google Show Press Releases As News?

As you’ve probably noticed in the past, Google sometimes includes an “In the News” section in its search results. This points users to a few sources that have newsy information about whatever it is that they searched for. The feature used to point users to stories indexed in Google News. It still does that, but last fall, Google started showing …

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Google’s Not Checking Your Facts Just Yet

A recently released Google research paper has been drawing some attention throughout the search industry. It proposes a signal for ranking search results based upon “the correctness of factual information provides by the source,” rather than links. Do you think this would be a good direction for the algorithm to go in? Let us know in the comments. As we …

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Here’s An Hour of Google Helping Small Businesses

If your’e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel. It’s an “open office hours” session for small businesses, in which Google’s Pierre Far and Zineb Ait …

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Google Ranking Signal Not As Pressing As You Thought

Last week, Google announced two new ranking signals related to mobile. One has already been implemented, and takes into account app indexing when showing results to signed-in users who have apps installed on their devices. The second signal looks at how mobile-friendly webpages are, and follows all of the guidance Google has been giving websites about mobile-friendliness over the past …

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Should Facts Outrank Links As A Google Signal?

Google has a new paper out that discusses how it might rank pages based on facts as opposed to links. If this were to become the case, it would represent a huge move for the search engine, which has historically used links as a major indication of relevance. In fact, it was the PageRank algorithm that really put Google on …

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How To Set Up App Indexing For Ranking In Google

Last week, Google made two announcements about how it will rank search results on mobile devices going forward. The one that has received the greatest amount of attention is the inclusion of a mobile-friendly ranking signal, which will go into effect beginning April 21. This gives sites time to make sure their sites meet Googles criteria for being mobile-friendly, and …

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How To Make Your Site Mobile-Friendly, According To Google

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when ranking content, but it’s going to be an important one. Is your site already mobile-friendly or do you have some …

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Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go into effect across all languages, and Google says it will have a “significant impact” in its search results. Are you …

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Google Says You Should Avoid Link Building

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that. Do you think there’s still value to link building? Let us know in the comments. Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John …

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