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Google Expands Link Network Crackdown Across Europe Google Expands Link Network Crackdown Across Europe

Google has been cracking down on link networks like never before in recent months. That continues with a couple more announcements from head of webspam Matt Cutts. In January, Cutts said Google was taking action on French link network Buzzea. …

Matt Cutts Was ‘Trying To Decide How Sassy To Be When Answering This Question’ Matt Cutts Was ‘Trying To Decide How Sassy To Be When Answering This Question’

Google has put out a new “Webmaster Help video” with the title “Can sites do well without using spammy techniques?” That’s a bit rephrased from the actual question that prompted the response: Matt, Does (sic) the good guys still stand …

Moz Partners With Bitly For Click Tracking And Link Data Moz Partners With Bitly For Click Tracking And Link Data

Bitly announced today that it will provide click tracking technology and inbound link data to Moz to help users better understand who is linking to websites and how relevant those links are. The data will use number and frequency of …

Now There’s A Matt Cutts Whack-A-Mole Game Now There’s A Matt Cutts Whack-A-Mole Game

So remember that Matt Cutts Donkey Kong game from a few weeks ago? That has inspired a new Matt Cutts Whack-A-Mole game, in which (you guessed it) you get to whack Matt Cutts with a gavel over and over again.

Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links

We knew that when Google launched the Disavow Links tool, people were going to use it more than they should, even though Google made it clear that most people shouldn’t use it at all. A person doing some SEO work …

Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’ Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’

Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not links are “paid”. 99 percent of the time it’s abundantly clear, …

Can Google Solve The Scraper Problem? Can Google Solve The Scraper Problem?

Google has a form called the Scraper Report for people to report when they see a scraper site ranking ahead of the original content that it’s scraping. The idea is that you can let Google know about people stealing your …

Google: You Don’t Have To Dumb Your Content Down ‘That Much’ Google: You Don’t Have To Dumb Your Content Down ‘That Much’

Google’s Matt Cutts answers an interesting question in a new “Webmaster Help” video: “Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?” Do you think Google should …

Google Moves Link Network Focus To Poland Google Moves Link Network Focus To Poland

Google continues to wipe out link networks across the Internet, apparently on a country-by-country basis. Earlier this month, Google’s Matt Cutts told Twitter followers about Google cracking down on German link networks. That is still happening, but focus is also …

Have Google’s Results Improved After 3 Years Of Panda? Have Google’s Results Improved After 3 Years Of Panda?

Monday marked the three-year anniversary of the day Google first announced the controversial Panda update. So much has happened since then. So many sites have felt the effects. Has your site been affected by the Panda update at anytime over …

Google’s Cutts Talks EXIF Data As A Ranking Factor Google’s Cutts Talks EXIF Data As A Ranking Factor

Google may use EXIF data attached to images as a ranking factor in search results. This isn’t exactly a new revelation, but it is the topic of a new “Webmaster Help” video from the company. Matt Cutts responds to the …

Matt Cutts: Backlinks Still Super Important To Search Quality Matt Cutts: Backlinks Still Super Important To Search Quality

In case you were wondering, backlinks are still really important to how Google views the quality of your site. Head of webspam Matt Cutts said as much in the latest “Webmaster Help” video, in which he discusses Google testing a …

Google Says It Will Follow Five Redirects At The Same Time When Crawling Google Says It Will Follow Five Redirects At The Same Time When Crawling

About a year ago, Google put out a Webmaster Help video discussing PageRank as it relates to 301 redirects. Specifically, someone asked, “Roughly what percentage of PageRank is lost through a 301 redirect?” Google’s Matt Cutts responded, noting that it …

Donkey Cutts Is Donkey Kong With Matt Cutts Donkey Cutts Is Donkey Kong With Matt Cutts

Somebody has made a Donkey Kong game with Matt Cutts as the ape. It’s called, appropriately, Donkey Cutts. In the game, social signals increase your rank, and you get ten points for jumping over penguins and pandas, or lose the …

Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting

The latest “Webmaster Help” video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. Here’s the set of questions he answers verbatim: What …

Google Tells You How To Make Infinite Scroll More Search-Friendly Google Tells You How To Make Infinite Scroll More Search-Friendly

Does your site utilize infinite scroll? When does right, it improves the user experience, and saves users from having to click over to multiple pages to find the additional info they seek. Have you ever considered how it might affect …

Cutts: Don’t Worry About Grammatical Errors In Your Blog Comments Cutts: Don’t Worry About Grammatical Errors In Your Blog Comments
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In his latest “Webmaster Help” video, Google’s Matt Cutts answers a question that a lot of people have probably wondered, particularly since Google launched the Panda update in 2011: how do the comments on your blog affect how Google sees …

Google Updated The Page Layout Algorithm Last Week Google Updated The Page Layout Algorithm Last Week
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Google’s Matt Cutts announced on Twitter that the search engine launched a data refresh for its “page layout” algorithm last week. If you’ll recall, this is the Google update that specifically looks at how much content a page has “above …

Cutts Says Google Has Taken Action On Another Link Network Cutts Says Google Has Taken Action On Another Link Network
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Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was taking action on French link network Buzzea, he noted that Germany was …

Google Propaganda, SEO and Why Marketers Need to Wake Up Google Propaganda, SEO and Why Marketers Need to Wake Up
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As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in …

How This Panda Victim Google-Proofed His Business How This Panda Victim Google-Proofed His Business
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Earlier this week, famous web entrepreneur Jason Calacanis unleashed his new app Inside. It’s a news aggregation service, which has proven immediately addictive to fans. While the app itself is an interesting enough story in its own right, there’s another …