We’ve known since early December that Google would start sending search traffic to Accelerated Mobile Pages (AMP) beginning sometime in February. Until now, we didn’t know exactly when that would be.
The days of the month are quickly evaporating, however, and now there’s a date. According to Ad Age, it’s February 24, which is this coming Wednesday.
Google has been hosting a series of Hangouts around different aspects of AMP to help publishers get prepared the launch (and you can always implement after the launch). I’d also recommend perusing the AMP blog for more details on everything from how it handles ads and analytics to paywalls.
Google also has a new section in its Webmaster Help forums (via Search Engine Roundtable) where webmasters can ask questions about and discuss AMP. As Google’s John Mueller notes, they’re looking for feedback as well.
AMP is of course about enabling websites to build light-weight pages for their content, and is similar to Facebook’s Instant Articles that way. Facebook also announced a date this week for when it will enable all publishers to take advantage of that.
Image via Wikimedia Commons