HTTPS Launched For All Custom Domains On

Chris CrumSearchNews

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Automattic announced that they're launching free HTTPS for all custom domains hosted on has supported encryption for subdomains since 2014, but now it's being expanded to over a million custom domains.

The company says users will see secure encryption automatically deployed on every new site within minutes.

"We are closing the door to un-encrypted web traffic (HTTP) at every opportunity," writes Automattic's Chief Systems Wrangler.

As he notes, encryption provides more than security.

"Protocol enhancements like SPDY and HTTP/2 have narrowed the performance gap between encrypted and un-encrypted web traffic, with encrypted HTTP/2 outperforming un-encrypted HTTP/1.1 in some cases," he writes.

Google announced HTTPS as a ranking signal in 2014. Back in December, the search engine started indexing HTTPS versions of URLs by default.

Earlier this year, Moz found that HTTPS URLs made up 25% of page-one Google results across 10,000 queries.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.