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All Posts Tagged Tag: ‘SEO’

Were Your Google Authorship Efforts All For Nothing?

Google introduced authorship support over three years ago, leading webmasters and anyone concerned with SEO to jump through a new set of hoops to make sure their faces were visible in Google search results, and hopefully even get better rankings and overall visibility in the long run. Now, Google has decided to pull the plug on the whole thing. Do …

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Google Just Killed Authorship Entirely

Google announced that it is no longer using authorship markup or displaying author information in search results, saying that it just wasn’t as useful as expected. Actually, it was Google’s John Mueller who announced the change on his personal Google+ page rather than on any official Google blog, which seems odd for something like this that Google pushed on users …

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Is Google Making Too Many Changes To Search?

Google celebrated the ten year anniversary of its initial public offering this week, and reflected on the past decade of search and some of the major changes it has made. Everybody knows that Google is constantly changing its algorithm. They’ve said in the past that they make changes every day (sometimes multiple changes). It would appear, however, that the changes …

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Google Goes After More Link Networks

Google continues to penalize link networks in Europe, hitting two more over the weekend. Google has been on a warpath for the last year or so, penalizing link networks designed to game search results. Google now now hit one in Spain and one in Germany. Typically, Google’s Matt Cutts would make mention of the networks on Twitter, but he’s currently …

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New Google Penguin Update Is Getting Closer

It’s looking like we’ll probably be seeing Google launch a new version of the Penguin update before too long, though Google still won’t give an exact timeframe. Either way, they’re working on it, and it’s coming. Google webmaster trends analyst John Mueller, who regularly participates in Google hangout conversations with webmasters, hinted that an update is probably not too far …

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Google Notifies Webmasters About Their Annoying Faulty Redirects

Google announced a couple months ago that it would start calling out sites in mobile results for faulty redirects. This was aimed at saving users the “common annoyance” of tapping a search result only to be redirected to a site’s mobile homepage. This happens when a site isn’t properly set up to handle requests from smartphones. As Google noted, it …

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What Google’s New Ranking Signal Means For You

This week, Google introduced the webmaster and SEO world to a new ranking signal. Webmasters using HTTPS (HTTP over TLS, or Transport Layer Security) to make their sites more secure will be looked upon more favorably than those that don’t in Google’s search engine. Do you think Google should use HTTPS as a ranking signal? If so, do you think …

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Google Announces New Ranking Signal

Google announced that HTTPS is now a ranking signal used in its algorithm. The company has been pushing the use of HTTPS (HTTP over TLS/Transport Layer Security) for quite some time, and called for “HTTPS everywhere” at Google I/O, so this shouldn’t come as much of a surprise. The company says it’s seeing more and more webmasters adopting it, and …

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MetaFilter Reportedly Recovering From Google Update

A few months ago, MetaFilter founder Matt Haughney revealed in a blog post that a decline in Google traffic resulting from a 2012 algorithm update had led him to lay off some of the site’s staff. He wrote: Today I need to share some unfortunate news: because of serious financial downturn, MetaFilter will be losing three of its moderators to …

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History of SEO: Evolve or Die. 24 years in 4 minutes.

Remember when Netscape Navigator and Ask Jeeves ruled the roost? Here’s a 4 minute throwback of how search engines have changed in the last 24 years. Learn how smart marketers figured out how to evolve with the changes. Courtesy of Customer Magnetism

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Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark with some of them. Meanwhile, the search giant scares people away from using even natural links in some cases, whether …

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Google Webmaster Tools Gets New rel-alternate-hreflang Feature

Google announced on Monday that it is adding a new feature to Google Webmaster Tools to make it easier to debug rel-alternate-hreflang annotations. These are the attributes Google uses to serve the correct language or regional URL in search results. Google’s Maile Ohye talks about using rel-alternate-hreflang in the following video. The Language Targeting section of “International Targeting” in Webmaster …

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