All Posts Tagged Tag: ‘SEO’

History of SEO: Evolve or Die. 24 years in 4 minutes.

Remember when Netscape Navigator and Ask Jeeves ruled the roost? Here’s a 4 minute throwback of how search engines have changed in the last 24 years. Learn how smart marketers figured out how to evolve with the changes. Courtesy of Customer Magnetism

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Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark with some of them. Meanwhile, the search giant scares people away from using even natural links in some cases, whether …

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Google Webmaster Tools Gets New rel-alternate-hreflang Feature

Google announced on Monday that it is adding a new feature to Google Webmaster Tools to make it easier to debug rel-alternate-hreflang annotations. These are the attributes Google uses to serve the correct language or regional URL in search results. Google’s Maile Ohye talks about using rel-alternate-hreflang in the following video. The Language Targeting section of “International Targeting” in Webmaster …

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Groupon Finds ‘Direct’ Traffic Is Really Organic Search

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. McKenna leads Groupon’s organic search efforts. He says they completely de-indexed their site one day “for the sake of SEO …

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Matt Cutts Is Disappearing For A While

Just ahead of the holiday weekend, Google’s head of webspam Matt Cutts announced that he is taking leave from Google through at least October, which means we shouldn’t be hearing from him (at least about Google) for at least three months or so. That’s a pretty significant amount of time when you consider how frequently Google makes announcements and changes …

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Google Continues Link Network Attack

It would appear that Google’s attack on European link networks is not over (if it ever will be). Google has been penalizing link networks on the Internet with a vengeance over the past year or so, with much of the focus on Europe. The company says it has now penalized two more from Poland. This week, Google posted about reconsideration …

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If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less

Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed. That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam team at the company (via Search Engine Roundtable). Here’s a series of tweets from him: Did you know Google is …

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Google Makes Reconsideration Request Responses More Helpful

It appears that Google is actually making the reconsideration request process more helpful for webmasters by giving them more clues on what the problems are with their sites. At the Search Marketing Expo last week, Google’s Matt Cutts said the company was working on improvements to the requests. Now, one webmaster has shared an example of a response he got …

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Google Launches New Version Of Payday Loan Algorithm

Last month, Google rolled out two major updates to its algorithm around the same time – new versions of the famous Panda update and the “Payday Loans” update, which is one of its ways of fighting spam. A newer version of the latter began rolling on Thursday afternoon. @BtotheMcG it's rolling out now! — Matt Cutts (@mattcutts) June 12, 2014 …

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Is Negative SEO Becoming A Bigger Problem For Businesses?

Negative SEO – the practice of competitors engaging in SEO attacks in order to harm businesses in search results – has been a concern in the search industry for years. It’s rare that we see any concrete evidence of this actually working, but the suspicion is pretty much always there, and seems to be ramping up these days. Do you …

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Google Highlights Guide To Site Moves

Google has released a new guide on how to handle moving your site in a way that’s “Googlebot-friendly”. “Few topics confuse and scare webmasters more than site moves,” say Google Webmaster Trends analysts Pierre Far and Zineb Ait Bahaji. As they explain, there are site moves with and without URL changes, which have different guidelines, of course. “We’ve seen cases …

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Facebook Says Your Organic Reach Would Be Worse If It Showed Everything In The News Feed

Facebook’s Brian Boland wrote a lengthy blog post about the much talked about decline in organic reach of Facebook Page posts. It’s happening for two main reasons, he said: more and more content is created and shared every day and News Feed is designed to show users content that’s most relevant to them. It’s not about money, according to Facebook. …

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