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Authorship May Already Substantially Impact Google Rankings Authorship May Already Substantially Impact Google Rankings
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It’s been pretty clear for quite a while that Google really likes its authorship signal, and aims to improve it, and make it matter more in search. True enough, the feature does have its benefits when it comes to associating …

Cutts Talks Web Spam Fighting In International Markets Cutts Talks Web Spam Fighting In International Markets
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In today’s Webmaster Help video from Google, Matt Cutts discusses the search giant’s efforts in web spam fighting around the world. Many of us are very used to hearing about the efforts surrounding web spam in the United States, but …

Google Tests Design Change To Sitelinks In Search Results Google Tests Design Change To Sitelinks In Search Results

Google appears to be testing a design change to its sitelinks feature on search results pages, which makes the experience a bit more interactive for users, and lets sites offer deeper pages within the feature. Moz and Hyperlinkx Medai CEO …

Cutts: We Will Give More Info In Link Messages Over Time Cutts: We Will Give More Info In Link Messages Over Time
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Google’s Matt Cutts says webmasters can expect Google to expand the amount of info Google provides in Webmaster Tools messages related to manual web spam actions. Cutts put out a new Webmaster Help video today discussing this topic, when asked: …

Google Discusses Its New Official Link Rules Google Discusses Its New Official Link Rules
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Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are …

Google Talks Geotargeting And Generic ccTLDs Google Talks Geotargeting And Generic ccTLDs
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Google’s latest Webmaster Help video deals with ccTLDs and geotargeting – specifically Google’s view of a developer grabbing a ccTLD that is generally associated with a country they’re not actually in. Here’s the exact question: As memorable .COM domains become …

Penguin 2.0 Update & Its Effects On Small & Medium Sized Business Penguin 2.0 Update & Its Effects On Small & Medium Sized Business
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On May 22, Google released penguin 2.0. The main purpose of this update was to provide a more in depth analysis on websites that benefits from link spam. This update helped keep websites with unnatural link building out of the …

Google’s OK With This Kind Of Hidden Text Google’s OK With This Kind Of Hidden Text
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Today’s Webmaster Help video from Google is interesting. It tackles hidden text, but not the kind that Google has always spoken out agains (and talks about in its quality guidelines), but a more legitimate kind. In the video, Matt Cutts …

Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions
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Google’s Matt Cutts has put out a new Webmaster Help video once again discussing duplicate content. This time it’s about duplicate content with regards to how it relates to legally required content, such as disclaimers and terms and conditions. The …

Google Panda Update Rolls Out With New Signals Google Panda Update Rolls Out With New Signals
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It’s a day, so Google is updating its algorithm. Apparently there’s a Panda update currently under way. Barry Schwartz over at Search Engine Roundtable noticed people at WebmasterWorld talking about “another shuffle taking place in Google” as pretty much occurs …

Google: You Probably Shouldn’t Link Your 20 Domains Together Google: You Probably Shouldn’t Link Your 20 Domains Together
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You know how Google has everybody afraid of links? People are also afraid to link to their own stuff in certain ways, and Google’s Webmaster Help video today pretty much indicates that this is with good reason. If you have …

No, Google Still Doesn’t Think Link Building Is Bad No, Google Still Doesn’t Think Link Building Is Bad
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For more than a year, webmasters have been receiving a great deal of messages from Google about unnatural links pointing to their sites. Sometimes it’s obvious which links Google does not like, but often times, it’s not so clear. As …

Google Will Try To Get More Examples Of ‘Bad Links’ In Messages To Webmasters Google Will Try To Get More Examples Of ‘Bad Links’ In Messages To Webmasters
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Google says it will try to get more examples of so-called “bad links” in its messages to webmasters who have submitted reconsideration requests after being hit with webspam penalties. In a Webmaster Help video today, Google’s Matt Cutts responded to …

Google Warns Sites About Browser History Spam Google Warns Sites About Browser History Spam
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Google took to its Webmaster Central blog on Friday to warn webmasters that if they engage in a particular type of deceptive behavior, it “may” take action on guilty sites. First off, I’m pretty sure that Google absolutely will take …

As Google Moves Away From Keywords, Can You Optimize For Gist? As Google Moves Away From Keywords, Can You Optimize For Gist?
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Today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is moving further and further away from this, especially on Google’s side. Google wants to become …

Do You Follow Google’s Rules On Guest Posts? Do You Follow Google’s Rules On Guest Posts?
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Google’s view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice in writing articles for third-party sites as a content marketing strategy. Some have taken it …

Matt Cutts Talks About Site Downtime’s Impact On Rankings Matt Cutts Talks About Site Downtime’s Impact On Rankings
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Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings? Sound familiar? I thought so too. Earlier this year, Cutts did a similar …

Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google
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Google posted an interesting Webmaster Help video today about linking. It’s basically about whether it’s better to link to an original source somewhere at the top of a post, or at the bottom. The answer is essentially that it makes …

Hitler Is Talking About The Google Panda Update Again Hitler Is Talking About The Google Panda Update Again
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There’s a new Hitler Panda update video out. This isn’t the first time we’ve seen Hitler address the subject of Google’s controversial algorithm update, but it’s been a while. In fact, Hitler seems to have completely reversed his position from …

Google Makes Navigation Changes To Webmaster Tools Google Makes Navigation Changes To Webmaster Tools
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Google has launched a new navigation design for Webmaster Tools in an effort to make frequently used features easier to access. The design organizes features into groups that match “the stages of search,” as Google puts it. These are: Crawl, …

Longtime WebmasterWorld Admin ‘Tedster’ (Warren “Ted” Ulle) Passes Away Longtime WebmasterWorld Admin ‘Tedster’ (Warren “Ted” Ulle) Passes Away

Warren “Ted” Ulle, a longtime forum admin at WebmasterWorld has passed away, leaving the SEO community in mourning. WebmasterWorld founder Brett Tabke wrote in the forum last night: I am deeply saddened to tell you that long time administrator and …