Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
Google has quietly gotten rid of PageRank in Webmaster Tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa.
Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.
Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.
There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.
Google does not use the "keywords" meta tag in its web search ranking. Google's Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.
Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety of Firefox extensions used for SEO as well as an assortment of other free or affordable SEO tools. In this article we'll discuss some of the resources you'll want to access on a regular basis to keep up to date and informed on the goings-on in the search engine and SEO realm.
Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we'll discuss some of the free and affordable tools you can use to better your organic optimization efforts. To make sure that when I say affordable I mean for virtually everyone I'm going to set the bar at $100/yr or ownership. Admittedly, we use tools that cost more than this but many of those tools will be out of some people's price range.
Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients - but we all use them. Very often I get asked what tools people should use if they're looking to optimize their own sites and what resources they should use to keep up with the latest going's on. While telling people how to optimize their own sites and what the tools we use isn't generally the best of business practices – I just can't help myself.
Google's Matt Cutts has posted a new video talking about how Google deals with geographic targeting. This is a subject he has tackled on more than one occasion in the past, but in this latest one, he is elaborating on it a bit more, and explains that Google is looking more and more at this stuff as time goes on.
As you may recall, Google launched its "search options" feature earlier this year. This is a set of filtering options users can engage for their search results. They include things like blogs, books, images, video, forum results, timeframe, etc.
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