WebProNews

Google Activity That May Have an Impact on Rankings

There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product - search. This is all in addition to everything the company is doing in social media, mobile, gaming, advertising and everything else (which all may have their own separate impacts on search).

Google Tweaks Algorithm to Show More Results from a Domain

Gooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from a single site.

Yahoo Completes Bing Transition for Organic Results (in US and Canada)

Last week, Yahoo announced that it had begun transitioning Bing results into Yahoo results - a product of the Search Alliance between Yahoo and Microsoft. Now, the companies have announced that the transition of organic results in the U.S. and Canada is complete. This applies to web, image, and video search on Yahoo for both the desktop and mobile experiences of Yahoo Search.

Federated Media Acquires Semantic Tagging, SEO Platform from TextDigger

Federated Media announced today that it has acquired a technology suite and platform for semantic and linguistic profiling of web-based content from San Jose startup TextDigger. FM says TextDigger's technology complements its own platform with semantic solutions for content tagging, filtering and clustering, that can help the company enhance the user experience, ad targeting, and semantic SEO for a site or network of sites.

How Much Should You Spend On SEO?

It’s a tough question, especially in a bad economy. The question really begs another question – what is your goal for your site? If you are operating it as a real business where you hope to either supplement your current income or rely on it as your sole source of income – then you need to be prepared to invest in search (it’s often the foundation of your marketing and a consistent source of regular traffic). You can invest time or money and in most cases, you usually need to invest both.

Yahoo Now Including Bing Results - Tips for Optimizing

Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the early stages of the Search Alliance's transition have begun. Will you place more emphasis on Bing optimization as it integrates with Yahoo Search? Let us know.

BusinessWire to Give Businesses More Ways to Increase Press Coverage

BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are the NewsHQ online newsroom and the InvestorHQ investor center.

Google Eyes Mouse Movement as Possible Search Relevancy Signal

Google was granted an interesting patent today. The title is "System and method for modulating search relevancy using pointer activity monitoring". Here is how the abstract for the patent describes it:

New "Bingbot" Will Crawl Non-optimized Sites More Easily

Microsoft has announced that it will be bringing the Bing web crawler out of beta on October 1st. It will be rebranded as "the Bingbot" and replace the existing msnbot. "It will still honor robots.txt directives written for msnbot, so no change is required to robots.txt file(s)," a Bing representative tells WebProNews. "Improvements to the bot enable more efficient crawling, and increase the ability to crawl content on sites not optimized for search," he says.  

What's More Important in Search? Freshness or Quality?

It's been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately. How important is freshness to you as a search engine user? Share your thoughts here. The user question in this particular video says: