All Posts Tagged Tag: ‘SearchMetrics’

Google Core Update Winners And Losers Analyzed

Google Core Update Winners And Losers Analyzed

About a week ago, Google launched a big update to its core algorithm, catching the attention of many webmasters and SEOs. It was also revealed that Panda is now part of Google’s core algorithm, but consensus is that this particular update wasn’t Panda related. Searchmetrics, which often compiles lists of “winners” and “losers” from significant Google updates based on their …

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Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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Impacted By Google’s Mobile-Friendly Update?

On April 21, Google began rolling out its mobile-friendly update, which makes the mobile-friendliness of a site a ranking signal. It has largely become known as “Mobilegeddon” by publications with a flare for the dramatic, as this name was given to it before it even launched or its effects were even felt. Were you prepared for the update? Was it …

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Searchmetrics Lists Winners And Losers Of Google’s New Panda Update

As reported earlier this week, Google has launched a new version of the Panda update, which the company has officially dubbed version 4.0. It just happened to come around the same time as another big algorithm update aimed at cleaning up spam (a new version of the “Payday Loans” update). When Google launches new Panda updates, Searchmetrics typically attempts to …

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Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows a 25% drop in Google search visibility for the site, and it has taken a hit on major keywords like: …

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These Are The Top Losers From Google’s New Penguin Update, According To Searchmetrics

As it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based on this list, some big brands like Dish and Salvation Army were hit, as were some porn sites, travel sites and game sites. Even the Educational Testing Service was …

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Facebook Shares Better Than Links For Google Ranking?

Searchmetrics released a new study finding that the volume of Facebook shares a web page receives is closely correlated with how high it ranks in Google searches. “At the same time, too many Google AdSense ads on a page are likely to have a negative effect on search visibility,” a representative for Searchmetrics tells WebProNews. “The study analyzed search results …

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Google Penguin Update Gets Fresh Losers List From Searchmetrics

Earlier this week, Searchmetrics put out lists of winners and losers from Google’s Penguin update (when it was still called the Webspam update). After the lists were released, Google’s Matt Cutts spoke out about them, saying that they were inaccurate, because there had also been a Panda update, and that the lists were likely more indicative of that. Searchmetrics has …

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Google Panda Update: Data Refresh Hit Last Week

On the 17th, we wrote about some webmasters who were suspecting a major update from Google. Google’s Matt Cutts has now come out and said that there was a Panda refresh around the 19th. They just didn’t say anything about it until now, which is interesting itself, considering they were tweeting about Panda updates before. This latest Panda refresh came …

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Google “Freshness” Update Helps A Bunch of News Sites

A few days ago, Google confirmed that it launched a new algorithm update with freshness in mind. The update is built “upon the momentum” of Caffeine, the infrastructure update Google completed last year, designed to index fresher content more quickly. This new update, the company says, impacts roughly 35% of searches. It’s designed to show more high quality pages that …

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Google Panda Update: More Recovery Than Usual Following Recent Tweaks?

Last week, SearchMetrics posted lists of what it found to be the top winners and losers from Google’s recent Panda update iteration (commonly referred to as Panda 2.5). Now, the firm has released new SEO Visibility data indicating that large portions of the update appear to have rolled back. “This data shows a large-scale recovery,” says SearchMetrics founder Marcus Tober. …

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Google Panda Update: New Winners and Losers

This past week, Google rolled out its latest iteration of the Panda update, which the company (as usual) downplays as only one of roughly 500 yearly algorithm changes. It doesn’t sound like such a big deal when they put it that way, but for those who have lost major traffic because of it, it was a bigger deal than most …

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Google Panda Update – Winners and Losers in Europe

Over the past week or so, Searchmetrics has been sharing info on the winners and losers of Google’s Panda update in Europe. Today, they shared their data for Switzerland, Italy and Spain. Searchmetrics has also shared data on Austria, France and Germany. On August 12, Google announced that it was beginning to roll out Panda in all languages around the …

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Video and Images Dominate Google Universal Search Results

Searchmetrics has released a new study showing how universal search can help marketers in search visibility. This certainly isn’t a groundbreaking concept. We’ve discussed this plenty in the past, but the firm shares universal search data, which it has used to try and identify which sites are dominating the top 10 positions of video, news, shopping, images, and map results. …

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J.C. Penney Sees Some Google Visibility Recovery After Paid Link Scandal

Earlier this year, J.C. Penney was caught gaming Google. A New York Times article exposed that the company had been benefiting enormously from excessive paid links, which is obviously against Google’s rules. They had ranked number one or close for some very prominent search queries like “skinny jeans,” “home decor,” “comforter sets,” “furniture”, “tablecloths,” etc. As the news came out, Google took …

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Google Panda Update Hits Demand Media’s eHow This Time

As you know, Google has rolled out the Panda update internationally in the English language. SearchMetrics has put out a list of the top victims in the UK. We’ll be exploring more of this in time, but one thing that realy sticks out in this report is the presence of eHow on the list. Demand Media’s eHow, a site often …

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Google Panda Update Benefits Google Properties

We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings. We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google’s own properties have benefited in search visibility because of the …

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Google Panda Update Winners: Video, News, Blogs, and Porn

As we reported earlier, the latest data from SearchMetrics shows Google properties like YouTube and Blogger making search visibility gains in the UK as a result of the global roll-out of Panda. Similar trends for these properties are most likely occurring in other countries as well. While these aren’t the only Google properties making gains, these two in particular seem …

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