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Google Universal Search Trends You Should Be Paying Attention To

Google Universal Search Trends You Should Be Paying Attention To

By Chris Crum May 5, 2015

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ …

Facebook Shares Better Than Links For Google Ranking? Facebook Shares Better Than Links For Google Ranking?
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Searchmetrics released a new study finding that the volume of Facebook shares a web page receives is closely correlated with how high it ranks in Google searches. “At the same time, too many Google AdSense ads on a page are …

Google Penguin Update Gets Fresh Losers List From Searchmetrics Google Penguin Update Gets Fresh Losers List From Searchmetrics
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Earlier this week, Searchmetrics put out lists of winners and losers from Google’s Penguin update (when it was still called the Webspam update). After the lists were released, Google’s Matt Cutts spoke out about them, saying that they were inaccurate, …

Google Panda Update: Data Refresh Hit Last Week Google Panda Update: Data Refresh Hit Last Week
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On the 17th, we wrote about some webmasters who were suspecting a major update from Google. Google’s Matt Cutts has now come out and said that there was a Panda refresh around the 19th. They just didn’t say anything about …

Google “Freshness” Update Helps A Bunch of News Sites Google “Freshness” Update Helps A Bunch of News Sites
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A few days ago, Google confirmed that it launched a new algorithm update with freshness in mind. The update is built “upon the momentum” of Caffeine, the infrastructure update Google completed last year, designed to index fresher content more quickly. …

Google Panda Update: More Recovery Than Usual Following Recent Tweaks? Google Panda Update: More Recovery Than Usual Following Recent Tweaks?
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Last week, SearchMetrics posted lists of what it found to be the top winners and losers from Google’s recent Panda update iteration (commonly referred to as Panda 2.5). Now, the firm has released new SEO Visibility data indicating that large …

Google Panda Update: New Winners and Losers Google Panda Update: New Winners and Losers
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This past week, Google rolled out its latest iteration of the Panda update, which the company (as usual) downplays as only one of roughly 500 yearly algorithm changes. It doesn’t sound like such a big deal when they put it …

Google Panda Update – Winners and Losers in Europe Google Panda Update – Winners and Losers in Europe
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Over the past week or so, Searchmetrics has been sharing info on the winners and losers of Google’s Panda update in Europe. Today, they shared their data for Switzerland, Italy and Spain. Searchmetrics has also shared data on Austria, France …

Video and Images Dominate Google Universal Search Results Video and Images Dominate Google Universal Search Results
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Searchmetrics has released a new study showing how universal search can help marketers in search visibility. This certainly isn’t a groundbreaking concept. We’ve discussed this plenty in the past, but the firm shares universal search data, which it has used …

J.C. Penney Sees Some Google Visibility Recovery After Paid Link Scandal J.C. Penney Sees Some Google Visibility Recovery After Paid Link Scandal
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Earlier this year, J.C. Penney was caught gaming Google. A New York Times article exposed that the company had been benefiting enormously from excessive paid links, which is obviously against Google’s rules. They had ranked number one or close for …

Google Panda Update Hits Demand Media’s eHow This Time Google Panda Update Hits Demand Media’s eHow This Time
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As you know, Google has rolled out the Panda update internationally in the English language. SearchMetrics has put out a list of the top victims in the UK. We’ll be exploring more of this in time, but one thing that …

Google Panda Update Benefits Google Properties Google Panda Update Benefits Google Properties
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We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings. We reported earlier about how eHow has reportedly …

Google Panda Update Winners: Video, News, Blogs, and Porn Google Panda Update Winners: Video, News, Blogs, and Porn
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As we reported earlier, the latest data from SearchMetrics shows Google properties like YouTube and Blogger making search visibility gains in the UK as a result of the global roll-out of Panda. Similar trends for these properties are most likely …