All Posts Tagged Tag: ‘Search Marketing’

AdWords Campaign Bid Simulator Launched

Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with the new launch, you can access it at the campaign level. It’s available in the Opportunities tab in AdWords, and …

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Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year

This week, Bruce Clay, a respected search engine marketing agency (whose founder WebProNews has interviewed many times) launched something called Local Paid Inclusion. The official description said: Local Paid Inclusion is a Google, Yahoo and Bing contracted service and is offered as an approved official program in cooperation with those search engines. Local Paid Inclusion promotes a local business’ profile …

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Google Rolls Out AdWords Impression Share Updates

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. These are: Impr. Share, Lost IS (Rank) and Exact Match IS. Impr. Share shows the percentage of impressions you received …

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