All Posts Tagged Tag: ‘search alliance’

Microsoft Extends Revenue Guarantee To Yahoo In ‘Search Alliance’

In a recent financial filing, Yahoo cited that Microsoft extended its revenue guarantee in the two companies’ ongoing “search alliance”. This is a guarantee that Microsoft has so far failed to live up to, but continues to extend, presumably, to keep Yahoo from walking away from the deal, and potentially into the arms of a certain competitor. Reuters reports: The …

Read More

Yahoo Is Not Pleased With Its Microsoft Search Deal

That big Yahoo Microsoft search deal is not working as well as Yahoo would like. Do you think Yahoo will sever its ties with Microsoft prematurely? Do you think it should? Share your thoughts in the comments. CEO Marissa Mayer made comments at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday expressing disappointment with the deal. …

Read More

Microsofties Say It Would Be Hard For Yahoo To End The ‘Search Alliance’ [Report]

One thing seems clear. Yahoo is working on a turnaround in search. What is less clear is how big a role Microsoft will play in that. Last month, when Yahoo released its earnings report for Q4 and the full year 2012, it included better than expected results, which were significantly helped by Yahoo’s search performance. As you probably know, Yahoo …

Read More

Yahoo Says Microsoft Is Making It Hard To Deliver Its Value Proposition To Users

Yahoo slammed Microsoft today over its use of “Do Not Track” by default in Internet Explorer 10. This is interesting on several levels, but most notably because Yahoo and MIcrosoft are partners in search and advertising. Together, they have put together the Yahoo Bing Network. Perhaps you’ve heard of it. This close relationship the two companies have developed in recent …

Read More

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns …

Read More

Google Still Courting Yahoo’s Ad Properties (Somewhere, Microsoft Groans)

You have to wonder at what point Google is just trying to get Microsoft’s goat when it comes to making purchases or if Google really is honestly trying to stay ahead of the pack. Case in point: Yahoo. Last year, Google was said to be involved in talks to purchase Yahoo, or at least some meaty parts of Yahoo. The …

Read More

Microsoft, Yahoo Search Alliance Transition Complete in UK, Ireland, France

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition is now complete in these countries. “Yahoo! Search is really an important part of our business and we have invested …

Read More

Microsoft Rebrands Ads To SMBs As “Bing, powered by Bing and Yahoo! Search”

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with the Bing brand, SMBs will better understand that they are buying traffic on Bing and Yahoo! search,” a spokesperson for …

Read More

Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing and Yahoo search audiences on the Microsoft adCenter platform. The ad transition officially begins on April 18. “Next week, we …

Read More

Microsoft adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and Canada for now, however. Microsoft is removing about 10,000 cities from adCenter targeting, starting in mid to late May. “Because …

Read More

Microsoft adCenter: New Changes Live, More In Testing

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list of changes in a blog post. Changes include: Ease of navigation in Web UI and Desktop: Menu redesign to allow …

Read More

Yahoo and Bing: Look How Well Our Ads Are Doing

As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter. The organic transition has already happened worldwide, and the ad platform transition is still in the process. In fact, the companies just announced that it’s rolling out in the UK, Ireland …

Read More

Page 2 of 3«123»