search alliance Articles

Microsoft adCenter: New Changes Live, More In Testing Microsoft adCenter: New Changes Live, More In Testing

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list …

Yahoo and Bing: Look How Well Our Ads Are Doing Yahoo and Bing: Look How Well Our Ads Are Doing
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As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter. The organic transition has already happened worldwide, and the ad platform …

Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …

Yahoo Revenue Drop Attributed to Microsoft Deal Yahoo Revenue Drop Attributed to Microsoft Deal

Yahoo released its earnings report for Q3. This includes revenue excluding traffic acquisition costs of $1,072 million for the quarter, down 5% year-over-year. Income from operations also decreased 6% to $177 million compared to $189 year-over-year. The company says the …

Yahoo Microsoft Search Alliance To Launch in Europe This Week Yahoo Microsoft Search Alliance To Launch in Europe This Week
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Yahoo issued an update today indicating that its “Search Alliance” with Microsoft will get underway in Europe as soon as August 3rd. That goes for Yahoo UK, France, Germany, Spain and Italy. It won’t be a full-on transition to the …

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

Microsoft, Yahoo Complete Search Transition in the U.S. and Canada

Microsoft and Yahoo have completed their "Search Alliance" transition in the U.S. and Canada. 

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Bing Takes #2 Spot in Search, Even Without Yahoo’s Help
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Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

Yahoo Completes Bing Transition for Organic Results (in US and Canada)
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Last week, Yahoo announced that it had begun transitioning Bing results into Yahoo results – a product of the Search Alliance between Yahoo and Microsoft. Now, the companies have announced that the transition of organic results in the U.S. and Canada is complete.

This applies to web, image, and video search on Yahoo for both the desktop and mobile experiences of Yahoo Search.

Yahoo: BOSS in, SearchMonkey Out
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Yahoo and Microsoft announced the beginning of the transition of organic search results today, but since the original announcement of the deal, it has been unclear what would happen to the Yahoo Search BOSS and SearchMonkey tools. That is because Yahoo had yet to make up its mind.

Yahoo’s mind has now been made up. BOSS will carry on, and SearchMonkey won’t.

Bing Finally Comes to Yahoo

Yahoo users (in the U.S. and Canada) will start seeing Bing results for organic searches this week. Yahoo and Microsoft announced that the transition is starting, and that the paid search transition is in the middle of testing.

Yahoo’s Organic Results Will Be Bing-Powered By Late August
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Yahoo and Microsoft have provided an update on advertisers’ transition to adCenter as the Search Alliance gets underway.

Yahoo advertisers will soon either have to create a new adCenter account or link their Yahoo account to an existing adCenter account. Later this month, Yahoo advertisers will see an "adCenter" tab in their Yahoo Search Marketing account. This will take advertisers to the beginning of the account transition process where they’ll be walked through the steps.

Yahoo Goes Google Instead of Bing in Japan

Yahoo Japan is turning to Google to power its paid and organic search engine listings. This comes as something of a surprise as Yahoo has a huge deal in place with Bing that is just getting started, but Yahoo doesn’t actually own the majority of Yahoo Japan, so that version of Yahoo gets to do its own thing.

Yahoo Now Including Bing Results – Tips for Optimizing
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Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the early stages of the Search Alliance’s transition have begun.

Will you place more emphasis on Bing optimization as it integrates with Yahoo Search?
 Let us know.

Bing’s New Webmaster Tools Are Here
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At SMX Advanced last month, Microsoft announced that Bing would redesign its Webmaster Tools this summer. The new version is now available.

Bing Webmaster Tools Senior Product Manager Anthony M. Garcia summarizes the changes:

Yahoo/Microsoft Search Alliance in Cartoon Form
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Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.

There is not much in the way of news about the alliance to come from the video, but it does put its goal into a simple, easy-to-understand 2 minutes without going into all of the specifics.

Microsoft: Ad Rank on Yahoo and Bing Will Be the Same
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Microsoft has posted some FAQ’s and their respective answers in an update on its Search Alliance with Yahoo. There’s not a ton of new information, but, there are no doubt plenty of questions surrounding the transition, scheduled to get underway in time for the holidays.

Yahoo Updates Advertisers on Microsoft Transition
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Yahoo has provided an update on the planned search alliance with Microsoft due out later this year. The company says the goal is still to have the transition in the U.S. and Canada complete before the start of the 2010 holiday season.

Yahoo says that in late summer, it will offer a window of several weeks in which advertisers can choose a time to initiate and complete their own transition.

Yahoo Answers Questions About Microsoft Integration
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Last week, Yahoo posted an update about the search alliance with Microsoft, indicating that it would "protect the holiday period," "ensure a quality transition," and "provide a window-of-time." Advertisers were still left with questions, however, and Yahoo has addressed some of them today.

Yahoo Gives Update on Alliance with Microsoft

We haven’t heard much about the long-awaited Microsoft-Yahoo Search Alliance in a while, but reminding everybody that the integration is still on the way, Yahoo posted an update today via its Search Marketing Blog.

The company says priority one is to make the transition to Microsoft’s adCenter as smooth as possible, and that includes the following steps: