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Scrabble
JCPenney & M&Ms Get it, Scrabble and Target Don't
By Kevin Dugan - Thu, 01/24/2008 - 11:29am.
Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.
Facebook's Scrabulous Isn't Fabulous To Toy Makers
By Jason Lee Miller - Thu, 01/17/2008 - 6:40pm. 2 comments
Another day, another Facebook controversy. At this point, as long as Facebook's not directly responsible or in legal harm's way, it's just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.And they want it taken down.Of course, Facebookers are plenty upset about that, and are rallying behind the game.
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