WebProNews

Search Engine Strategies Announces SES Awards

To mark its 10th anniversary, Search Engine Strategies is hosting its first annual SES Awards in San Jose.The goal of the SES Awards is to inspire innovation and new ideas. The awards ceremony is scheduled for Wednesday, August 20, 2008, at the San Jose Conference Center.

SES: 10 Tips For Optimizing RSS

RSS feeds are a great addition to your overall SEO strategy, say the experts at the Search Engine Strategies Conference in San Jose. In addition to keeping your content fresh, they also increase the amount of optimized on-site content while helping the publisher reach new and niche markets.

SES: Ways SEMs Can Protect Intellectual Property

Trademark and copyright issues are complicated. That's why we have lawyers. Luckily, we also have lawyers willing to drop by the Search Engine Strategies Conference in San Jose to shine a little light on the issue.

SES: Ad Exchanges Are Changing The Game

There's a new frontier in online advertising: ad exchanges. Operating more like a stock exchange than a traditional auction, ad exchange networks seek to make better use of the long-tail of search destinations by matching up unused inventory with appropriate advertisers.

SES: Search As A Branding Vehicle

It's official, search advertising isn't just junk advertising (read: direct response, a la junk mail) anymore, it's a key element in branding, or as they call it in San Jose, a "branding vehicle."

SES: SE Algorithms: Can you Please Them All?

Search engine specialists use to spend inordinate amounts of time creating pages that ranked well at just one search engine due to algorithmic weighting of known and very specific ranking factors.

SES San Jose 2006: Leveraging Social Media

Attending morning SES (Search Engine Strategies) sessions after a 4am wake-up, airport crowds, public transit shuffles and schlepping luggage all morning - I was a bit cranky by the time I finally arrived at the San Jose Convention Center for morning sessions. So please forgive my mood here, but the "Leveraging Social Search" session seemed a bit lightweight and without any solid suggestions for attendees.

Deadline Draws Near for SES Discount Passes

If you're in the search engine marketing industry, there's really only one conference you need to attend, Search Engine Strategies San Jose - ok, technically there's three a year, but you get our point.