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Facebook Marketing Partners Program Takes Effect

Facebook Marketing Partners Program Takes Effect

By Chris Crum February 17, 2015

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new program called Facebook Marketing Partners, and that it would be restructuring things to make it easier to find partners based on specific needs. That all …

Salesforce Launches New Desk.com, Mobile App Salesforce Launches New Desk.com, Mobile App

Salesforce announced a new version of Desk.com on Tuesday complete with a mobile app, reporting engine, and “intelligent” agent console. The console can be personalized on a per agent basis to make each more productive, but still honor the rules, …

Salesforce Takes Wearable Computing To Enterprise With Salesforce Wear Salesforce Takes Wearable Computing To Enterprise With Salesforce Wear

Salesforce announced the launch of a new Salesforce Wear developer pack as it aims to bring enterprise services to wearable computing devices. The pack will help developers get companies connected to their customers through apps for wearables. The company has …

Google Gives Businesses A Hangout Button To Let Customers Video Chat From Their Sites Google Gives Businesses A Hangout Button To Let Customers Video Chat From Their Sites

Google launched a new Hangout start button for businesses and developers, which can be embedded in any app or website. Google has already worked with a few enterprise software companies including Zendesk and Freshdesk for customer support hangouts, Zoho for …

Microsoft And Salesforce Launch Strategic Cloud Partnership Microsoft And Salesforce Launch Strategic Cloud Partnership

Microsoft and Salesforce just announced a strategic partnership, which will see the two creating new solutions that connect Salesforce’s CRM apps and platform to Microsoft Office and Windows. The company announced two specific products: Salesforce1 for Windows and Windows Phone …

Pinterest Gives Marketing Tech Products New API Access Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Software Revenue Rose 4.8% Last Year Software Revenue Rose 4.8% Last Year

The PC market is in a funk, with PC manufacturers scrambling to find a way to make desktop and notebook PCs relevant within the new reality of mobile tablets and smartphones. That doesn’t mean, however, that the software companies providing …

Colin Powell Is Now On The Salesforce Board Of Directors Colin Powell Is Now On The Salesforce Board Of Directors

Salesforce announced on Friday that it has appointed retired four-star general (and former National Security Advisor, Chairman of the Joint Chiefs of Staff, and Secretary of State) Colin Powell to its Board of Directors. His position actually went into effect …

Salesforce To Buy ExactTarget For $2.5 Billion Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says …

Salesforce Acquires Content Integration Solutions Company EntropySoft Salesforce Acquires Content Integration Solutions Company EntropySoft

Salesforce has acquired EntropySoft, a French content integration solutions company. VentureBeat says Salesforce confirmed the deal (the value of which is unknown), but that it will not be making a formal announcement. The EntropySoft home page is displaying the following …

Facebook Launches Strategic PMDs Program Facebook Launches Strategic PMDs Program

At Salesforce’s Dreamforce conference, Facebook announced a new designation for “top marketing developers,” called Strategic Preferred Marketing Developer. “The designation is reserved for a small group of PMDs that are driving outstanding results in the Facebook marketing developer ecosystem and …

Salesforce Unveils A Bunch Of New Social And Cloud Offerings Salesforce Unveils A Bunch Of New Social And Cloud Offerings

Salesforce kicked off its annual Dreamforce event with a bunch of announcements. “Today’s leading companies recognize that business is social,” said CEO Marc Benioff. “With new innovations across our six product lines, companies can transform the way they sell, service, …

Salesforce Is Rumored To Be Paying Big Bucks For Another Company [Updated] Salesforce Is Rumored To Be Paying Big Bucks For Another Company [Updated]

Update: It’s no longer a rumor. GoInstant made the announcement. According to AllThingsD, the price was $76 million. Saleforce is getting ready to buy GoInstant for over $70 million, according to the Wall Street Journal, who cites “people familiar with …

Salesforce to Acquire Buddy Media Salesforce to Acquire Buddy Media

Enterprise cloud computing company Salesforce is set to acquire Buddy Media, the makers fo social enterprise software. The purchase would augment Salesforce’s enterprise offerings with a ready-made solution for social media brand management. The news was first reported by All …

Salesforce Updates Chatter With Real-time Messaging Salesforce Updates Chatter With Real-time Messaging

Salesforce, an enterprise cloud computing company, announced today that it will be updating Chatter, its social networking app and platform, with real-time instant-messaging capabilities and screensharing. The announcement came on the Salesforce Company Blog, where Peter Coffee, vice president and …

Salesforce acquires Collaborative Text Editor Stypi Salesforce acquires Collaborative Text Editor Stypi

We’ve learned today that Stypi will be acquired by Salesforce.com, an enterprise cloud computing company. Their goal is helping businesses communicate and collaborate with customers in a safe and easy way. Stypi is a company that can help Salesforce add …

Adobe EchoSign Updates Salesforce Integration Adobe EchoSign Updates Salesforce Integration
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Adobe’s electronic signature and enterprise content management system EchoSign has today released an update to its integration with global enterprise software platform Salesforce, entitled Adobe EchoSign for Salesforce version 12. Adobe acquired EchoSign last July, in a bid to add …