Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.
While it should come as no surprise, Apple is doing very well, thank you. Amidst all of the gloom and doom, the hand wringing and the concern over the future, Apple is simply rolling along as if to say “What recession?” In what will likely be a classic case study in business schools for the future, Apple has taken an approach to the market that is so revolutionary that it has to be examined. You see, they are providing high quality products that fill needs for their customers.
While many businesses are trying to work out how to make money from Twitter, computer maker Dell shows what they have done to validate Twitter as a credible business tool.
Earlier this year, Google laid off about 200 employees in the sales and marketing department. Head of Sales, Tim Armstrong also left the company to become CEO of AOL. Armstrong then got Senior Google sales executive Jeff Levick to go with him.
Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.
Overall, online shopping has not been adversely affected by the slow economy reports. But that good news isn’t extended to Web-only retailers, the majority of whom are experiencing flat or declining sales.
According to a survey by Forrester Research and Shop.org, online retail sales rose by an average of 11 percent in the first quarter of 2009 with the bulk of the increase benefiting consumer brand manufactures and multichannel retailers.
Teens age 13-17 bought 19% less music in 2008 than they did in '07 according to a new NPD survey. CD purchases declined 26% and paid digital downloads fell 13% compared with the prior year. 32% of the teens who bought less digital music "expressed discontent" with the music available and 23% said that they already had enough music. 24% of teens said they had cut back all entertainment spending.
You can use every marketing strategy under the sun, but if they don't translate into conversions, it's all for nothing. Some methods take longer than others to lead to conversions, and there are hundreds of variables that come into play for the success of any campaign.
Conversions end with your site. That's why you need to concentrate on what is and what isn't working. There are plenty of web analytics tools that can help you figure out where your traffic is coming from, where you are losing your visitors, etc.
Google's head of American Advertising Sales and Operations Tim Armstrong recently left Google to become AOL's new Chairman and CEO. Google has announced his replacement (staying within the company) with Dennis Woodside.
A Look Inside A Very Controversial Startup
iEntry 10th Anniversary
RSS
Newsletter
Advertising
