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All Posts Tagged Tag: ‘Retail’

Google Tracks Consumers Through The Physical World To Give Data To Advertisers

Google is using consumers’ smartphones to track their locations and physical world shopping activities so they can give that data to advertisers as evidence of conversions for online ads that led to in-store purchases. John McDermott recently reported in a Digiday article: Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to …

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This Toys ‘R’ Us Ad Outraged Even Stephen Colbert

Last week, environmentalist Peter Gleick penned an editorial about a Toys “R” Us commercial from October that, frustratingly, decries hard science in favor of running amok in a toy store. “My wife and I were relaxing, watching TV when we saw this advertisement from Toys “R” Us. We were struck speechless with shock and anger,” he writes. “The camera pans …

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Assassin’s Creed IV Expected To Sell 8 Million

Fortune video game writer John Gaudiosi reported today that the latest Assassin’s Creed franchise entry, Assassin’s Creed IV: Black Flag, is expected to sell 8 million copies. The number comes from video game analyst for Wedbush Securities Michael Pachter, who said “I think Assassin’s Creed is successful because of its novelty. It’s a third-person adventure game with a pretty easy-to-learn …

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Retailers to Sell One-Third of Tablets This Year

Tablets are now the hottest growth commodity in the tech industry. A recent Gartner report even showed that tablet growth is largely helping to offset the decline of the PC industry and pushing continued IT growth in 2013. Now it appears that electronics retailers, which have been struggling to keep up with the changing marketplace, might have a place in …

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PayPal Announces Payment Code, Another Way To Reduce In-Store Payment Hassle

PayPal has now revealed yet another new product aimed at making retail store payments easier for both consumers and merchants. This one is called Payment Code, and lets users pay by checking into a store with their PayPal app or a merchant’s own app. Merchants simply scan a QR code or enter a four-digit code to complete transactions. When the …

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Holiday Retail Sales to Hit $738 Billion

October has just begun, and for many retail outlets that means dragging out the holiday decorations. With the economy slowly rebounding over the past five years, experts are now expecting to see a marginal increase in sales this holiday shopping season. The Consumer Electronics Association (CEA) this week predicted a 4% year-over-year increase in holiday spending during November and December …

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GameStop Prepares For PS4 And Xbox One Launches With Hiring Spree

Does it sound like a dream come true to work at GameStop? If so, the impending launch of the Xbox One and PS4 may have just given you the excuse you need to join their team. GameStop announced today that it plans to hire 17,000 seasonal workers this holiday season in preparation for the Xbox and PS4 launches. Next gen …

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Women Will Share Personal Info For a Price

While, on one hand, our nation is in the middle of a great debate over privacy and what gets seen by whom, on the other hand, retailers are trying to find more ways to get people to give up their personal details, voluntarily if possible. One possibility explored is to track a person’s location via WiFi signals on their smartphones. …

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Amazon Is Sold Out Of PS4, Xbox One Launch Units

Just yesterday, GameStop announced that it had completely sold out of its initial allotment of PS4 units. Now another retailer has announced the same. Amazon announced today via its Video Games Facebook page that it has completely sold out of its initial allotment of PS4 and Xbox One launch units. As the retailer notes, it only took them a month …

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Pebble Watch Coming to Best Buy Stores This Weekend

Last year, Pebble Technology launched a Kickstarter campaign for an e-paper wristwatch that could connect to iPhone and Android smartphones, alerting users to various notifications and displaying messages via Bluetooth. It turned out that the Pebble is just the sort of technology consumers were waiting for, and the Kickstarter project blew up seemingly overnight. The campaign eventually raised over $10.2 …

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Neiman Marcus Files for $100M IPO

Department store Neiman Marcus this week announced that it has filed for an initial public offering. According to a registration with the Securities and Exchange Commission, the offering will be in common stock sold by current shareholders. The number of shares offered, and the price range for the shares, has not yet been released. Financial services company Credit Suisse Securities …

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Google BigQuery Helps Show How Weather Influences Shopping

Interactions, a marketing firm for supermarket chains and big box stores, announced some interesting findings based on analysis with Google’s BigQuery and Tableau, measuring the effects of major weather events on sales. “This case study is just the first analysis in an ongoing relationship between Interactions, Google and Tableau to provide retailers and CPGS with data management solutions and insightful …

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