Update 2: Now Cleland says, "If people think that the FTC is going to issue them a citation for $11,000 because they failed to disclose that they got a free box of Pampers, that's not true. That's not going to happen today, not ever." (via)
Update: The meeting ended and the rule making process will move forward after a unanimous vote. The rules say a provider of broadband Internet access service:
Update 2: The FTC is now saying that the $11,000 fine is not accurate, at least for the first violation. Fast company got some responses from Richard Cleland, assistant director, division of advertising practices at the FTC, who says:
The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.