In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  

HGTV, the home and garden cable channel owned by Scripps Networks has launched a social network called Rate My Room. The new social community can be seen at HGTV.com.

Aaron Stanton had a plan. A crazy plan, some might say, but still a plan: In a nutshell, he wanted to pitch a business idea to the folks at Google — the world’s largest search engine, a $130-billion colossus with 10,000 employees, etc., etc. — so he decided to get on a plane, fly from his home in Indiana to the massive, sprawling “Googleplex” in Mountain View, California and sit in the lobby of the Google headquarters until someone agreed to listen to his pitch.

Red Herring is reporting Google has acquired video game advertising firm, Adscape Media for $23 million. It’s unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google’s entry into in-game advertising.

Wikio, which is basically a European version of Digg (more on that later), just received a considerable amount of funding to continue its growth. Reports indicate that Lightspeed Venture Partners and Gemini Israel Funds have endowed the company with $5.3 million.