WebProNews

Clicky Audiences: Valleywag vs FSJ

Valleywag yesterday begged its readers to click on a link to me so that it could beat Fake Steve Jobs for the title of “most clicky audience.” So, I thought I’d post my referer log to show you who is sending the most hits. FSJ is still 7x more clicky. Too bad Nick Denton! :-)

Segmentation in Google Analytics for WordPress Readers

One of the things I've been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there's one segment I've been aching for.

Finking On Paid Linking?

It's been a couple of weeks since it became apparent that Google was penalizing link directories – at least a few of them – knocking them out of the SERPs even for their own business names. There's still no official word from Google on this, but there is plenty speculation that it wasn't algorithmic.

Using Facebook To Reach Readers

(This is a story I wrote for the Globe that ran in the Review section of Tuesday’s newspaper. I’m posting it here for anyone who might be interested but doesn’t read the newspaper). Necessity is the mother of invention, the old saying goes. But boredom and the desire to experiment are powerful forces too, says Canadian author Michael Winter. That’s how he came up with the idea to “serialize” his latest novel on Facebook, the hot social-networking site.

Readers Want The Full RSS Monty

We can all agree, I think, that for things we like, full is better than partial. This goes for nudity, chocolate donuts, and cleanliness. But we're really talking about readership here, and text feeds, and the ongoing riff between reader and publisher regarding subscriber entitlement. Publishers, who tend to favor partial RSS feeds and work them like broadcast news teasers, want readers to click through and visit the website. If increasing page views is the goal, then this makes intuitive sense.

Simpsons Movie Brings Simpsons Spam

Mmmmm, Spam. Spammers have done it with Harry Potter, the Pirates of the Caribbean, and even after the Virginia Tech shootings, whatever wave they can ride. This week after a $70 million opening at the box office, they're trying to squirrel their way on the shoulders of Bart and Homer.

Newspaper Readers Do It Online

Newsprint has plenty of readers for its online outposts, with Internet users reading newspapers in their browsers in growing numbers.

Shocker: Writing Quality Important To Blog Readers

People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That's the way it's always been, that's how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.

Daily Telegraph Blogs for Readers

Today the Daily Telegraph newspaper launched My Telegraph, a free service that enables readers to set up their own blog.

Benefits of Reciprocal Favoriting

Blogging experts and social media marketing experts frequently write about how important it is to build up a network of friends on social bookmarking sites, and even encourage careful gaming of the system by email and instant messenger. That is gaming the system purely for their own benefit. They might also frequently suggest you Digg their content, or add them to your bookmarks, or we could also add to that list "Add Me To Your Technorati Favorites", or "Subscribe to my feed".