Feedly, the RSS reader that took an early and substantial lead when everybody went shopping for a Google Reader replacement, has finally taken the veil off its premium service. Today, the company launched Feedly Pro, which looks to improve search, security, and support.

Upgrading to Feedly Pro will give you article search – which has been absent from Feedly for some time. The previous search was the Google Reader search, but since Feedly has had to stop relying on that, they’ve had to rebuild search from scratch. The Pro version also adds https for extra security, one-click saving via Evernote, and premium support, which will move you to the front of the support queue whenever you have a problem.

version 1 is out. Search. Enhanced evernote. HTTPS early access. Premium support.

— feedly pro (@feedlypro) August 5, 2013

Feedly Pro will cost $5 per month, or you can pay $45 for a year’s subscription and save $15. Wide availability will begin later this fall, but Feedly is offering the Pro service to 5,000 users right now – and they’re offering a “lifetime edition.” If you decide to upgrade now, you can have Feedly Pro forever for only $99.

Feedly says that Feedly Pro will keep getting better.

“We will be introducing new pro features regularly. The next batch of features will be decided on by feedly pro users themselves, as you will get to vote on what features you would like feedly to develop next…The funds will finance the hardware needed to make feedly pro generally available and help support the next batch of features,” says the company.

This won’t change Feedly’s free service, which will continue to run as is. Feedly says this definitely doesn’t mean that they will be neglecting the free version either. They’re offering a 7-day trial, and will give users a full refund if they are unsatisfied with the Pro version.