Google has introduced a new search ads quality "getting started" guide. The guide addresses frequently asked questions from users and offers additional tips about how to improve ad quality.
Abby Johnson of WebProNews had a nice chat with FindMeFaster's Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.
Ads Quality concerns any and every marketer who's the least bit interested in his ads' positions and prices, and Google recently complicated things by making a few changes. Luckily, Google also documented the updates' specifics, and advertisers should find two new videos on Ads Quality very useful.
A lot has been made about quality scores for Google ads. Rated on a scale of 1 to 10 per keyword targeted, the quality score is the ultimate determinant of ad placement on the search results. As webmasters experiment, tips for how to achieve a perfect 10 are emerging in the forums.
It’s kind of nifty how forthcoming Google has been with the transparency lately. For the longest time, trying to get anything out of them was like trying to squeeze a nickel out of Ed McMahon. The latest explanations of how things work is a blog post describing how quality scores work and why the highest bidder doesn’t always get highest placement in the sponsored results.
There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
eBay announced they are planning on launching something like a quality score: John Donahoe will set out a plan to reward the company's best sellers with sales incentives and priority ranking in search results for auction items.
Which adwords topics got the most attention in 2007? Here’s my top 5 list. What have I missed and what will be important in 2008?
Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain. It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below: 1) Create 5 pages of content Skip the “under construction” page and write several pages of real content, at least a few paragraphs.
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