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Google Changes AdWords Quality Score Reporting

Google Changes AdWords Quality Score Reporting

By Chris Crum July 26, 2013

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this …

Juice Up Your PPC Quality Score from the Get Go
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Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.

Google Gives Details On Ads Quality Updates

Ads Quality concerns any and every marketer who’s the least bit interested in his ads’ positions and prices, and Google recently complicated things by making a few changes.  Luckily, Google also documented the updates’ specifics, and advertisers should find two new videos on Ads Quality very useful.

Experiments In Google Quality Scores
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A lot has been made about quality scores for Google ads. Rated on a scale of 1 to 10 per keyword targeted, the quality score is the ultimate determinant of ad placement on the search results. As webmasters experiment, tips for how to achieve a perfect 10 are emerging in the forums.

Google Explains Quality Scores
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It’s kind of nifty how forthcoming Google has been with the transparency lately. For the longest time, trying to get anything out of them was like trying to squeeze a nickel out of Ed McMahon. The latest explanations of how things work is a blog post describing how quality scores work and why the highest bidder doesn’t always get highest placement in the sponsored results.

Google Now Penalizing For Slow Landing Pages
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There’s an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.

Page Load Times Affect AdWords Quality Score
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Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

eBay Changes Could Kill Some Businesses
eBay announced they are planning on launching something like a quality score:

John Donahoe will set out a plan to reward the company’s best sellers with sales incentives and priority ranking in search results for auction items.

Which adWords Topics Got the Most Attention in 2007?
Which adwords topics got the most attention in 2007? Here’s my top 5 list. What have I missed and what will be important in 2008?

7 Steps to Get Your New Site Indexed in 24 hours
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Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain.

It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below:

1) Create 5 pages of content

Skip the “under construction” page and write several pages of real content, at least a few paragraphs.

AdWords Quality Score Keyword Analysis Service
Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

Google Helps With Keyword Analysis

The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.

SES: Search Speaks Up On Ad Quality Scores
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A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.

Beef Up Your AdWords Quality Score
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With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake.

Ah yes, yet another rousing article on the importance of quality score.

Google Shares Quality With Ad Clients

AdWords users will begin to get a glimpse of the ‘man behind the curtain’ as they make a trio of general Quality Score ratings available, based on the keywords clients pick for those campaigns.

Google To Reveal Quality Scores

Ever since Google first announced that it would implement quality score into its methodology for calculating bid prices for keywords, an air of mystery has surrounded the process and has left many participants in the search company’s AdSense network scratching their collective heads in frustration.

Yahoo Sheds More Light On Quality Score

Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords.

We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation that Google was within the first two months.