WebProNews

Google Now Penalizing For Slow Landing Pages

There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.

Page Load Times Affect AdWords Quality Score

Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

eBay Changes Could Kill Some Businesses

eBay announced they are planning on launching something like a quality score: John Donahoe will set out a plan to reward the company's best sellers with sales incentives and priority ranking in search results for auction items.

Which adWords Topics Got the Most Attention in 2007?

Which adwords topics got the most attention in 2007? Here’s my top 5 list. What have I missed and what will be important in 2008?

7 Steps to Get Your New Site Indexed in 24 hours

Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain. It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below: 1) Create 5 pages of content Skip the “under construction” page and write several pages of real content, at least a few paragraphs.

AdWords Quality Score Keyword Analysis Service

Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

Google Helps With Keyword Analysis

The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.

SES: Search Speaks Up On Ad Quality Scores

A controversial piece of the SEM puzzle considers whether or not a marketer's advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.

Beef Up Your AdWords Quality Score

With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake. Ah yes, yet another rousing article on the importance of quality score.

Google Shares Quality With Ad Clients

AdWords users will begin to get a glimpse of the 'man behind the curtain' as they make a trio of general Quality Score ratings available, based on the keywords clients pick for those campaigns.